SaylorCorpus

MicroStrategy is using Bitcoin cryptography to counter these AI threats - Michael Saylor (Pt. 3/3)

Kitco NEWS · 2023-05-26 · 34m · View on YouTube →

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gitco News special coverage of Bitcoin

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2023 is brought to you by coin payments

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crypto payments made easy but in terms

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of things that are threatening the

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status quo have to bring up the idea of

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AI and artificial intelligence because

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that has been deemed as a potential

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threat to the status quo what are your

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thoughts there I know you've said that

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uh a Bitcoin and encryption can be

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useful in terms of AI and deep fakes if

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you want to speak about that some more I

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think we've um with all Technologies

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there's a period where people experiment

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with them without any material

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commercial success and that can go on

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for years like Google Glass came out a

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decade ago and no one made any progress

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on Google Glass apps for a decade so

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sometimes you know people tried to fly

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uh in the year 1500. you know and the

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New York Times said flying machines will

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be impossible like 60 days before the

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Wright brothers figure out a flight so

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you have these periods when things

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aren't commercial I and then you have a

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period where they become commercial and

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I believe we crossed over into a

1:07

commercial Zone about a year ago Nai so

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for the next decade you're going to see

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ferocious Innovation and advances that

1:14

will be astounding Nai

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and it represents both an extreme

1:19

opportunity for the human race profound

1:22

opportunity uh and an extreme threat for

1:25

the human race so we can talk for hours

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about all the opportunities

1:31

um and and so I don't want to leave you

1:34

with the impression that I don't think

1:35

it's profoundly productive to the human

1:38

race I think it I think it could unleash

1:41

a brain power revolution in the same way

1:44

that internal combustion engines gave

1:46

you a horsepower Revolution a Roman

1:48

trirene with 300 rowers had 30

1:51

horsepower 2 000 years ago

1:53

and now any fisherman has 300 horsepower

1:56

so the fisherman is more powerful than

1:59

Julius Caesar that's the horsepower

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Revolution that drives our cars and our

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boats and our planes and it is profound

2:05

and it elevated civilization

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the brain power revolution in a nutshell

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is Michael Saylor has 2 000 people to

2:12

work for him and he pays 350 million

2:14

dollars for 2 000 brains

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but you may get 2 000 brain powers and

2:20

you may pay nothing for it so what

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happens when you launch your own company

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with 2 000 AIS and they actually do 350

2:27

million dollars worth of work but you

2:29

don't pay 350 million dollars maybe

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that's profound in the same way that 300

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horsepower on a fishing boat is profound

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instead of 3 000 slaves rowing right so

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I I do think there's revolutions coming

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everywhere

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I think the threat

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could be best articulated is this and

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there's a million threats I'm going to

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talk about two threats the threat in

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cyberspace is I can spin up a hundred

2:53

million AI Bots to take over Twitter or

2:56

Noster or Instagram or Facebook or

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Google and they're more intelligent than

3:01

I am and they're more charismatic than I

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am and they work harder than I do

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and that means that I could use those to

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distort any kind of reality if I want to

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be Katy Perry I can create Katy Perry I

3:14

can create 100 million of Katy Perry's

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fans and I can create interesting choice

3:17

but yeah 50

3:18

000 Katy Perry super fans and it's all

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just a fictitious Creation in AI land

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because the cost to create an entity has

3:29

gone to zero okay

3:31

so that's a threat because now the

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question is can you trust anything

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unverified

3:37

anywhere that you hear

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and my personal experience when I

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encountered toxicity on Twitter

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95 of the time the toxic comments

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weren't coming from real human beings

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they were coming from Bots that were

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created by first generation bot programs

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so imagine the third generation bot

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program which is indistinguishable from

3:59

a person with a PhD

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so uh and that part I could always tell

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the first generation Bots because they

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had bizarre names and they had like jpeg

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images and they looked stupid

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but the problem of third generation Bots

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is they won't be distinguishable uh By

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Any Human Being they will be more human

4:19

than a human

4:21

so the risk in cyberspace is I can spend

4:25

up a billion fake people and I can

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create a Civil War by having the fake

4:29

Republicans hate on the fake Democrats

4:31

or the real Democrats having the fake

4:32

Democrats hate on the real Republicans

4:35

and having yeah the fake women hate on

4:38

the real men and having the fake men

4:40

hate on the real women until everybody

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thinks everybody is disrespectful to

4:44

them and then we're and by the way maybe

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this is happening now yeah maybe it just

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happened with the first generation

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technology and that's why we have the

4:53

cultural divides we have but imagine

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when I can do it a million times cheaper

4:57

and better with the Next Generation

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technology

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I think that the implication is

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we can no longer allow

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people to create millions of accounts

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yeah the the other day there were there

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were probably 2 000 fake accounts that

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followed me on Twitter

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and one day

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which means there's 750 000 fake people

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following me on Twitter every year no no

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I saw it

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I literally saw in a matter of one hour

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1500 bot accounts got scrubbed off my

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account in one hour and they were bought

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so we can no longer live with that

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status quo so the issue is how are you

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going to actually create Integrity in

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cyberspace and I think the answer the

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simple answer here is

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you actually create a public private key

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identity pair like they use on Noster

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but then you have to you have to

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actually inscribe it on the Bitcoin base

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layer with a transaction so I determine

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Michael Saylor Michael Saylor's public

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key is this on the Bitcoin base layer I

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published that

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to the world's most immutable database

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that's Immortal that's indestructible on

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a transaction that cannot be interdicted

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if I do that I've got an orange check it

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might cost me a quarter once in my life

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but now you've got an immutable identity

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if you tie that to your Twitter identity

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now if someone wants to launch a billion

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Twitter Bots it's going to cost them a

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billion transactions and that's going to

6:35

be a billion dollars a you end up with

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uh with a cost to amount a billion a

6:43

billion uh repetition attack but B

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if you become a fake person if you

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generate 10 million fake people and I

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catch you in my screen and I block you

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it cost you a dollar or ten dollars or a

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hundred dollars so

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buy buy conjoining or by combining the

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power of cryptography with the power of

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of a decentralized crypto Network like

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Bitcoin I can bring cost

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and consequence into cyberspace

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okay and I'll give you example of cost

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and consequence in real space gravity

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and friction

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and if I take away the gravity you float

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away and if I take away the friction you

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can't walk across the carpet and so no

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machine can work and the universe

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without conservation thermodynamics

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gravitational laws Etc no machine can

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work in cyberspace without the same

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thing and so I think that the AIS have

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just taken us to the to the Natural

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conclusion which is

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cyberspace suffers from toxicity and in

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the absence of a cost of a thermodynamic

7:58

cost to do something

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you can't you cannot trust the thing you

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see and so it's inevitable

8:07

that we're going to actually introduce

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this idea of a cryptographic

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verification

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and once I've done it then I can

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digitally sign every document and if I

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if I this interview with you and I will

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finish it

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how do you post it to 10 different

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platforms and sign it because if you

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post it to Twitter

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you might be able to sign it with a gold

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check yeah it's going to cost you a

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thousand dollars a month and twelve

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thousand dollars a year to have a

8:36

verification sitting in a centralized

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database Twitter and it won't work on

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Facebook Google YouTube Snapchat

8:45

Tick Tock iMessage and Telegram and read

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it so if you wanted to have a universal

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Authentication

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you would create an orange check

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and you would actually burn the orange

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check in the blockchain into bitcoin's

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blockchain you would publish it to

9:03

Twitter and Tick Tock and Instagram and

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iMessage and you would tell everybody if

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you get a message from me or you see

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work of mine it needs to be signed with

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this orange check identity

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and if you did that then you would have

9:20

some defense when I spin up an AI

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because you know my AI can copy you copy

9:25

me and create 10 000 hours of interviews

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of the two of us where you say anything

9:29

I want you to say and I say anything the

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you know the robot Master wants me to

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say and it will look just as good or

9:38

better than this interview

9:40

right and the issue is how can I tell

9:42

the difference between the fake and the

9:44

real and the answer is only with a

9:47

cryptographic proof that's

9:49

thermodynamically sound

9:52

and is that a technology that's uh being

9:56

developed I mean you spoke about Twitter

9:59

I I know you've had uh contact with Elon

10:01

Musk is this a conversation that perhaps

10:03

you've had microstrategies working on a

10:05

project in this area where we want to we

10:08

want to

10:10

um plug

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Bitcoins security this the cryptographic

10:15

security and to Enterprise security of

10:17

any Corporation

10:19

and I know that block has projects on

10:22

decentralized identity where they're

10:24

studying how you how you can blend

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cryptographic Security

10:29

in the modern world in a decentralized

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way that relies upon an open

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permissionless protocol like a Bitcoin

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so I think there are a lot of people

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that are looking at this right now and

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I think I think you'll see people

10:43

focused on it a lot more over the next

10:45

24 to 36 months as they see the threat

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coming from uh the new AI Bots

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is this an idea you've run by Elon Musk

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seeing as you mentioned Twitter and Bots

10:57

and the problems that that presents I

10:59

have on occasion tweeted to Elon that he

11:02

should adopt the orange check in order

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to provide uh integrity and Security in

11:08

Twitter

11:09

and he's adopted the gold check and he's

11:11

adopted uh some of the blue checks and a

11:13

few and Blackjack but we haven't quite

11:15

gotten the orange check yet

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I'm Gonna Keep tweeting on him or

11:19

talking to him behind and that is

11:21

something that microstrategy is is

11:23

actively pursuing in in terms of the

11:26

technology behind this

11:28

yeah I mean there's no reason to wait

11:30

for someone to save you save yourself

11:31

yeah all right so right we're gonna do

11:34

it and if someone copies us and they do

11:37

it better that's fine

11:38

and if no one does it then we'll put out

11:41

our version of it and then I I believe

11:44

it's a good idea

11:46

and you just have to have that aha

11:48

moment here's the moment when when your

11:52

friends call you and say they were

11:54

approached by you and they wired their

11:56

life savings to invest in something and

11:59

you realize it's gone and then you

12:00

realize you were just spoofed or fished

12:03

on a what's up Channel or whatever and

12:05

it makes you angry you're gonna think I

12:08

need a better way so that 50 times a

12:10

week scammers and Fishers and criminals

12:13

don't impersonate me in cyberspace

12:16

I I have two firms and I'm sure I spend

12:20

hundreds of thousands if not millions of

12:22

dollars a year simply deleting

12:23

impersonators and scammers in cyberspace

12:26

yeah and there's a hundred a week

12:28

and and every single week that goes by

12:30

someone says to me oh yeah

12:33

I heard about this great trading idea

12:36

I'm like that's not me that's not me and

12:39

again like you mentioned with the Deep

12:40

fake videos obviously this can have

12:41

tremendous political implications if you

12:44

can alter a video of a world leader to

12:46

say something and it's so realistic that

12:50

uh you know action may be taken based on

12:53

on videos of people of power and

12:56

consequences seemingly saying something

12:57

so certainly a role for the the orange

13:01

check mark there in the interest of

13:02

national and International Security

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yeah and I think it's a good a good uh

13:09

point to make

13:10

to make um

13:12

or to offer this very big idea

13:15

the idea is

13:17

if your ocean fairing people living on

13:21

an island and if you don't have sea

13:23

power in the form of a Navy you will

13:25

starve to death and that's what almost

13:27

happened to Britain many times in its

13:29

history

13:34

well after the airplane if you lose

13:34

control of your airspace you will be

13:36

bombed back to the Stone Age and Germany

13:39

got firebomb that's why they lost World

13:41

War II and within the first 48 Hours of

13:43

the first Gulf War the Iraqis lost

13:46

control of their airspace and they lost

13:47

the war and no modern nation-state can

13:51

exist losing control of its airspace

13:54

and now we're we're faced with this

13:57

issue of who controls your cyberspace

14:00

and I would say cyberspace is in chaos

14:03

right now uh you can't trust anything

14:06

you see across so many of the social

14:09

networks and if you could what are you

14:12

going to do when I launch a hundred

14:15

billion fake people into your cyberspace

14:18

I'm going to corrupt and toxically

14:21

destroy all your messaging it's like a

14:23

denial of service attack on your

14:25

networks and you're not going to be able

14:27

to tell what's truthful and what's not

14:29

truthful you don't even know what people

14:31

think

14:32

see all those people on Twitter and Elon

14:34

runs a poll and everybody says oh well

14:36

how many Bots voted in the poll

14:39

if you lose control of your cyberspace

14:41

you can't exist as a Modern Nation

14:45

and so Bitcoin is secure

14:48

because it is the most powerful Cyber

14:50

Network Bitcoin has 350X a hash and that

14:53

extra hash is in essence 5 million

14:56

Bitcoin miners backed by 15 gigawatts of

14:59

energy and 15 gigawatts of energy is

15:01

more energy than the US Navy runs on

15:04

and if you wanted to if you wanted to

15:07

interrupt the network if you wanted to

15:09

stop me from sending a message or doing

15:11

a transaction on the network over the

15:13

course of eight hours you have to come

15:15

up with three thousand extra hash and

15:17

that's going to cost you about 10 years

15:19

and about 100 billion dollars

15:22

yeah there's a lot of work and a lot of

15:24

money

15:25

this network is a fault tolerant

15:29

military-grade communication Network

15:31

it's it is nation state resistant

15:35

and if you want your uh other cyber

15:39

networks if you want all your social

15:40

media networks if you want your websites

15:42

to be resistant to a nation-state attack

15:45

by Bots you're going to need digital

15:47

power

15:49

and the power of Bitcoin is such that if

15:51

an AI took over all the computers in the

15:53

world if it took over everybody's iPhone

15:56

if it took over all the Google all the

15:58

Google computers all the Amazon

15:59

computers all the Microsoft computers

16:02

and it turned them all

16:04

to attack the Bitcoin Network it

16:06

couldn't stop that message it might slow

16:09

it down by 10 percent

16:11

and so you start to see the logic of

16:13

Satoshi and you and what real digital

16:16

power is is to be able to stand against

16:19

a nation-state attack of all the

16:21

computers that a nation can Marshal

16:23

against you if you have that kind of

16:26

cyber security

16:28

you can actually defend your entire

16:31

civilization you can defend your money

16:33

transfers your banking Network your your

16:36

news networks your social media networks

16:38

against a hostile attack and right now

16:41

you could argue that most of the

16:43

problems we have in our world are are

16:46

because those social networks are in

16:48

chaos right the massive debate right now

16:51

is misinformation and we can't agree on

16:53

whether or not the person that posted

16:55

the thing is even a person

16:56

remember the Russian intelligence thing

16:58

is it Russian intelligence is it Chinese

17:01

intelligence is it North Korean

17:03

intelligence or is it a real person the

17:05

real lives in the real country and

17:06

nobody knows

17:08

so I I think

17:10

people are going to start to become

17:12

aware because the AI threat that you

17:16

need cyber power and and there's no

17:19

shortcut to cyberpower there's no simple

17:21

trick like this idea of Noster Noster

17:24

was I'm going to create my own public

17:26

private key combination and I can post

17:28

anything I want and nobody can stop it

17:31

good idea but the problem is I can

17:34

create a billion Noster Bots

17:36

and so there's there's no solution to

17:39

the problem that doesn't include digital

17:42

power or proof of work which is the

17:44

basis of the Bitcoin Network

17:46

if you're not converting

17:48

gigawatts of electricity

17:50

into exahash

17:52

you don't have power

17:54

if you don't have power it's like you

17:56

have no Navy you have no Air Force

17:58

you're getting bombed back to the Stone

18:00

Age and it's inevitable and so any

18:02

nation state that wishes to maintain its

18:05

sovereignty in the 21st century is going

18:08

to have to be able to control its

18:09

cyberspace and Bitcoin is the key to

18:11

that because it is the most powerful and

18:14

perhaps the only truly secure Cyber

18:17

Network in the world right now

18:19

well in terms of proof of work what does

18:22

that mean with regards to the idea of

18:25

mining because

18:27

uh the Biden Administration for example

18:29

wants to put a 30 tax on Bitcoin mining

18:33

under the guise of for under the idea of

18:36

it not being environmentally sound and I

18:38

know that's a conversation we've had

18:39

before and I know because of the idea of

18:42

the mining that's required for the proof

18:44

of work to maintain uh the blockchain

18:46

you came up with the Bitcoin mining

18:49

Council to address the environmental

18:52

concerns where do you think stand with

18:53

that

18:55

um well I you know first of all the if

18:57

the administration proposed a 30 tax on

18:59

data centers and Google and Facebook

19:01

announced they're moving their data

19:02

sentence to China everybody would have a

19:06

when they realize that that it's a

19:08

national security threat to lose the

19:11

digital mining the Bitcoin mining

19:14

business in the United States I think uh

19:16

the people in the dod will will actually

19:19

put a spike in it

19:20

um I don't think there's any bipartisan

19:22

support the Democrats on Capitol Hill

19:25

the Republic's on Capital won't be in

19:27

favor of it so I think it'll get killed

19:29

on Capitol Hill

19:30

I think the most important thing is to

19:32

understand that a Bitcoin miner is a

19:34

digital Power Center

19:36

and so what you're talking about is

19:39

eliminating the digital power industry

19:41

from your own country and when they

19:43

think about it a bit they'll realize

19:44

that then that goes to a country that

19:46

they like less than the US and you

19:48

wouldn't you know you wouldn't want all

19:50

your aircraft and all your ships to move

19:53

to the countries that you don't like so

19:56

I don't think it'll happen

19:59

um I obviously I think it's no more

20:01

intelligent than driving the data center

20:03

business or the electricity business out

20:05

of the US right there they're both not

20:07

good ideas

20:08

occasionally things like this get

20:10

floated mostly their guerrilla marketing

20:13

activities by Notting kind competitors

20:15

someone else that is threatened by

20:18

Bitcoin wants to weaponize the political

20:20

process of the tax process to undermine

20:23

a competitor

20:24

and they insert that in a friendly

20:27

politician's ear but I think that they

20:29

will die on Capitol Hill that's a good

20:31

reason well speaking of uh Mining and

20:34

the miners obviously the idea of

20:36

ordinals has brought some debate there

20:39

uh with the mining power that's uh

20:43

required for ordinals which for our

20:45

viewers is an nft inscribed in the

20:47

Satoshi which is the smallest

20:49

denominator of a Bitcoin that's blocked

20:52

up uh the blockchain you've said that

20:55

you see ordinals as a catalyst for

20:57

Bitcoin adoption although some would

21:00

argue that it's contrary to or detract

21:04

from The Sound money arguments of

21:06

Bitcoin and that uh the the because the

21:09

transaction fees are so high and it's

21:11

more correctly if I'm wrong profitable

21:14

for a minor uh to work with the

21:16

inscription of uh of an ordinal than it

21:19

is to facilitate a a Bitcoin uh

21:22

traditional transaction it May detract

21:25

from again the original Mission of

21:28

Bitcoin let's start with the big picture

21:32

um people in the crypto ecosystem are

21:33

losing faith in every crypto asset

21:36

except Bitcoin and the capital is

21:37

Flowing from the other crypto assets to

21:39

bitcoin The Regulators are attacking

21:42

every crypto exchange every defy

21:44

exchange every crypto token every

21:46

cryptocurrency except Bitcoin if you

21:49

read 10 000 pages of hostile regulatory

21:51

action the word that's conspicuously

21:53

missing is Bitcoin Bitcoin is actually

21:57

the low risk asset it's the ethical

22:00

asset all this crypto development effort

22:03

that was taking place on the other

22:04

cryptos

22:06

um I think all the developers realize

22:08

that that when the dust settles the only

22:11

Network that's still going to be around

22:12

the old the the low risk Network that is

22:15

least likely to be stopped by The

22:17

Regulators is Bitcoin so if you're going

22:20

to build on something you want to build

22:21

on a a network that is the most secure

22:26

politically and the most secure

22:28

technically if you're going to use if

22:31

you're going to run on gas

22:33

if the gas is an unregistered security

22:35

is it Securities fraud okay it's illegal

22:38

it's unethical you're going to jail okay

22:40

so so using gas that's a token that's

22:43

deemed an unregistered security is an

22:45

ethical lapse so what you see here with

22:49

ordinals and inscriptions is you see

22:51

intelligent developers saying who's the

22:53

winner Bitcoin what's the ethical

22:55

Network Bitcoin which one is least

22:57

likely to get me shut down Bitcoin which

23:00

one is technically most sound Bitcoin so

23:03

what did I do I did all these other

23:05

things well can I do them on bitcoin

23:07

sure I can

23:08

and if I'm doing them on bitcoin then I

23:11

have a reasonable chance

23:12

of of Commercial Success right like if

23:16

you burn a monkey jpeg

23:18

and you burn it on an unregistered

23:20

security and you're wash trading the

23:22

unregistered security okay it's

23:24

unethical and it's also stupid

23:27

if you burn it on bitcoin it just may be

23:29

stupid but it's not unethical or illegal

23:32

so so I'm not here to endorse ordinals

23:36

or any particular yeah I'm not a crypto

23:39

dick but person like I'm not gonna

23:42

support you know or promote that sort of

23:45

thing

23:46

um however

23:47

the bigger idea is what if I could burn

23:51

a hash attach it to a Satoshi or what if

23:54

I could inscribe any piece of rare data

23:57

and I could put it onto the blockchain

23:59

forever

24:01

while there are certain types of

24:03

messages that I would want to send where

24:05

no one could stop them if I needed to

24:08

get a message from point A to point B in

24:10

the middle of a war

24:12

and I was being denial of service

24:14

attacked and I wanted a network that

24:17

could actually overcome a nation-state

24:20

attempting to stop me from saying the

24:22

message

24:22

Bitcoin is the way to send the message

24:25

if you want a billion dollar document

24:28

I have a will it's got a billion dollars

24:31

in it I basically sign it 30 pages I

24:33

create the document

24:35

um and then I put it in a vault and 35

24:37

years from now some lawyer takes it out

24:40

and they change oh a few words and they

24:42

just redirect all the money to someone

24:43

else and nobody knows

24:45

the Witnesses are dead the notary is

24:47

dead

24:48

how do you make the world tamper-proof

24:50

while the answer is simple as I take the

24:53

will I hash the Will I burn the hash on

24:56

the Bitcoin block should I say Michael

24:57

Saylor you know inscribed as will on

24:59

this date there's the hash code and then

25:01

I tell my heirs and my lawyers and the

25:03

entire general public

25:05

there's the hash the will comes out they

25:08

hash the will doesn't match the hash if

25:11

it does match the Hass then that's

25:12

probably the will and if it doesn't

25:14

match the Hass then whoever's trying to

25:16

defraud the general public is not going

25:18

to get away with it so there are ethical

25:22

economically sound reasons to burn hash

25:25

or burn a time stamp into the blockchain

25:28

corporate resolutions are a simple

25:30

example companies make resolutions all

25:33

the time that they keep secret from the

25:34

general public but have billion dollar

25:37

impacts and 10 years from now they have

25:40

to prove that they made the resolution

25:42

and Stamp It

25:44

right now a lot of those documents are

25:46

burned into DocuSign or some proprietary

25:49

database that may be run by some company

25:52

you've never heard of and maybe they

25:54

will tamper with it maybe they won't

25:56

tamper with it and you will never know

26:00

I think that there are

26:02

there will be a hundred thousand

26:04

different applications launched

26:07

and 99 of them won't be very you won't

26:09

like them

26:10

and maybe they won't be good but I've

26:13

lived long enough to see lots of ideas I

26:15

didn't like be successful and I've lived

26:18

long enough to know that point one

26:21

percent will be screamingly successful

26:24

so my view on on uh ordinals and

26:27

inscriptions is

26:29

you can criticize but you shouldn't

26:31

censor

26:33

the protocol is what we should be

26:35

fighting over and and the protocol is is

26:39

and a protocol where anybody can own

26:41

Bitcoin

26:42

and anyone can engage in transactions as

26:45

long as they stick to the rules

26:47

and then the free market suggests that

26:49

over the next 30 Years billions of

26:51

people are going to do millions or tens

26:53

of millions or billions of things and

26:55

they're going to interact with each

26:56

other in some outcome which is

26:58

unexpected but good for all of us will

27:00

take place

27:01

if the free market is allowed to

27:03

function

27:05

and uh if people come up with silly

27:09

things to burn on the blockchain and no

27:12

one wants to buy that thing they'll fail

27:14

and when they come up with something

27:15

that's worth a billion dollars they'll

27:17

pay for it and it will ultimately be

27:20

good for Bitcoin and will be good for

27:21

the world because

27:24

you either believe in Freedom

27:26

and and uh believe in allowing people to

27:30

do things that that are good for the

27:32

world based on subjective judgment

27:34

that's the Austrian Economist I believe

27:36

some free markets or you believe in

27:38

central planning and you think that one

27:40

God King should make the decision for

27:42

you and you shouldn't have any freedom

27:43

and I think the Bitcoin community and

27:46

the Bitcoin protocol is based on this

27:47

idea that we should have rules without

27:50

rules

27:51

we should Elevate the protocol first

27:54

and uh and then people can bid on

27:57

whatever transaction they want to do

27:59

and you will see you'll see a hundred

28:02

thousand applications on the layer two

28:03

and the layer three and they will

28:06

succeed and fail progressively as the

28:08

free market constructs and deconstructs

28:11

ideas and for every problem someone

28:14

points out on the base layer like oh the

28:17

Tran you know the transactions cost 27

28:20

instead of one dollar there will be

28:22

another free market actor like Jack

28:24

Dorsey that will create a cash app that

28:26

will solve the problem 27 can be

28:28

transferred instantly for nothing or a

28:31

lightning wallet twenty seven dollars

28:33

could be transacted in two seconds for a

28:35

30th of a penny

28:37

and that thing that you fear transaction

28:40

fees going up is actually going to drive

28:43

billions of dollars of investment in the

28:46

layer two in the layer threes that solve

28:48

the problem and so instead of second

28:50

guessing it we should just sit back and

28:53

let the free market solve the problem

28:54

because your problem is my opportunity

28:58

necessity is the mother of invention and

29:00

speaking of opportunities very quickly

29:01

you mentioned lightning if you could as

29:04

a final thought just tell us what

29:05

microstrategy is doing with lightning

29:11

we wanted to create a product that would

29:13

allow all of our customers to offer

29:17

lightning Rewards or Bitcoin based

29:19

rewards to their prospects customers

29:22

partners and employees

29:25

so the idea is a module that you simply

29:29

plug it in and in one afternoon you

29:32

could

29:32

light it up such that or turn it on and

29:36

integrate it with your corporate

29:37

directory so that all 500 000 of your

29:39

employees have a Bitcoin wallet and all

29:42

50 million of your customer accounts

29:44

have a Bitcoin wallet

29:46

and all 500 000 of your employee emails

29:50

or lightning addresses

29:52

and all of your customer accounts can

29:55

have a lightning address which is their

29:58

account name at your brand like sailor

30:01

mikey.com whatever

30:04

and then we give them some simple tools

30:07

where

30:08

they can build rules where every time a

30:11

customer logs into their website and

30:13

posts the product review they get a

30:15

Satoshi reward and if you apply for a

30:17

credit card you get a Satoshi reward and

30:19

if you refer a friend you get a Satoshi

30:21

reward

30:22

and if you read a book you get a Satoshi

30:26

reward if you write a book review and

30:27

people like the book review you get a

30:29

Satoshi reward so you could gamify any

30:32

engagement with a prospect with a

30:34

customer

30:35

every time your employees fill out their

30:37

employee survey they get a Satoshi

30:39

reward when they show up to meetings on

30:40

time they get a Satoshi reward when I

30:43

log into Zoom meetings if I'm one minute

30:45

late I don't get satoshi's but if I log

30:47

in on time I get satoshi's and believe

30:49

it or not it makes a difference I don't

30:51

want to be late because satoshi's are a

30:53

dopamine hit and you get them instantly

30:56

in real time friction free

30:58

and when you're ready to withdraw them

31:00

you simply

31:02

withdraw the lightning address or you

31:04

scan with your lightning wallet and it

31:07

just leaps off of the the Bitcoin wallet

31:10

that the company created to your own

31:13

personal wallet

31:14

right so

31:15

the bucket of money we're chasing after

31:17

is companies give billions of dollars to

31:20

their employees in compensation

31:22

incentive come and then companies spend

31:25

hundreds of billions of dollars on

31:27

digital advertising and they give it to

31:28

the Googles and the Facebooks of the

31:30

world

31:31

so if you're Coca-Cola instead of giving

31:33

spending 50 million dollars on

31:35

Advertising to drive people to your

31:37

website or download your mobile app or

31:39

whatever you're trying to do

31:41

why don't you just give the money

31:42

directly to your customers

31:45

and cut out the ad agent and cut out the

31:47

middle person and and of course like we

31:50

don't really need a hundred billion

31:52

dollars worth of banner ads and spam ads

31:54

wouldn't it be better if a company just

31:57

said if Amazon said if you read the

32:00

books we'll give you money and if you

32:01

post reviews we'll give you money and if

32:03

you send a friend to our website we'll

32:05

give you money and we'll give them money

32:06

and everybody just gets money and if

32:08

they show up and and they don't buy

32:10

anything from us they get to keep the

32:11

money and and that is not practical with

32:15

credit cards today because there's a

32:17

minimum two dollar fifty cent the five

32:19

dollar transaction because you have to

32:21

get doxed and a credit card

32:23

because after you move the money 40

32:25

times on a credit card the bank took it

32:27

all in transaction fees and because

32:29

final settlement is 45 days on a credit

32:31

card so how do you actually do micro

32:33

payments instantly friction free at no

32:36

cost with a credit card

32:38

so so lightning and satoshi's represent

32:42

an opportunity for you to change the way

32:45

you think about marketing or employee

32:48

incentives

32:49

and uh we're thinking we're doing it

32:51

because

32:52

we spent 30 years building customer

32:54

relationships with all these Brands like

32:56

the Disney's and the Nikes and the

32:59

Starbucks of the world and the big Banks

33:01

and the Airlines and the hotel chains

33:04

and uh we've already got

33:06

a big sales force in 27 countries we've

33:09

already got thousands of services people

33:12

we've already got an army of lawyers and

33:14

accountants and we've already got

33:15

enterprise software agreements with all

33:18

of them that it would take you billions

33:20

of dollars in 10 years to basically

33:22

duplicate what we've already got so we

33:24

just take this one simple idea we plug

33:26

it into our distribution Channel

33:29

and hopefully we can convert over tons

33:32

of big Brands into taking their

33:35

marketing budget and buying Bitcoin and

33:37

giving it away to their customers and

33:38

Prospects right and of course it also

33:40

serves the purpose of further adoption

33:43

of Bitcoin hyper bitcoinization at some

33:45

point Michael

33:47

so many nuggets here thank you so much

33:50

I've really appreciated your insights on

33:53

a range of topics we're gonna have to

33:55

leave it there but really appreciate it

33:57

you're right you did not lost me

33:59

um but thank you so much Michael sale

34:02

always a pleasure chatting to you and I

34:03

look forward to seeing you at the next

34:05

Bitcoin conference yeah thanks for the

34:07

opportunity okay thank you and as always

34:09

thank you for watching I'm Michelle

34:10

mccorry keep it right here jetco News

34:14

special coverage of Bitcoin 2023 is

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