SaylorCorpus

MicroStrategy 2021 CEO Keynote with Michael Saylor

Strategy · 2021-02-05 · 42m · View on YouTube →

0:03

hello and welcome to one of the

0:03

highlights of microstrategy world our

0:05

ceo keynote

0:06

with our conference virtual this year

0:08

we've decided to place the usual

0:10

presentation with a more intimate

0:12

interview discussing many changes that

0:14

have occurred in 2020 and what's ahead

0:17

of us in 2021 and beyond

0:19

my name is jody paparello and i'm the

0:21

chief hr officer at microstrategy

0:24

i've been with the company for a little

0:26

over 18 years in many different roles

0:28

and i'm really excited to be here today

0:30

with me this morning is our founder

0:32

chairman and ceo michael saylor good

0:35

morning michael

0:36

how are you jody

0:38

so let's go ahead and jump right in um

0:40

and so starting at a high level michael

0:43

how would you say the pandemic of 2020

0:46

has impacted the macro economy i think

0:49

that uh what we found in in

0:51

2020 and our response to the pandemic is

0:54

a lot of

0:55

a lot of business as usual was no longer

0:58

practical

1:00

and eventually found is no longer

1:02

necessary

1:05

we're all i think pretty familiar with

1:06

some big changes the transition uh and

1:09

acceleration to remote work

1:12

and with that uh

1:14

transformation and acceleration to

1:16

remote education

1:18

and um

1:20

yeah

1:21

you could say

1:22

2020 saw a certain crystallization

1:26

and conversion to a much more efficient

1:29

economy

1:31

you know i think you could say it's the

1:32

end of the commute

1:34

and the and uh and the end of business

1:37

travel as we know it

1:40

the nexus of business activity

1:43

shifted

1:44

from the office

1:47

to the home and

1:49

the nexus of shopping activity shifted

1:52

from stores

1:54

the handset or the computer

1:58

nexus shifted away from hotels away from

2:01

public squares it became a lot harder

2:03

for us to congregate

2:05

it became a lot harder to do things that

2:07

required mass and motion

2:11

and

2:13

as we found that we have to do things

2:16

remotely

2:18

that accelerated the virtualization

2:21

of entire segments of our economy

2:24

can you tell us a little bit about how

2:26

that's affected the business operations

2:28

i think most businesses realize now they

2:31

they have to have

2:33

a virtual storefront

2:35

if you're going to sell goods or

2:37

services

2:39

it's unlikely you're going to do them

2:41

manually

2:43

in close contact and as we have

2:45

transitioned

2:47

from doing things manually in a

2:50

labor-intensive

2:52

capital intensive

2:54

real estate intensive fashion

2:58

we've realized our websites are more

3:01

important

3:02

our social

3:03

media

3:04

presence is much more important

3:07

and the software that we use to either

3:10

market the product

3:12

or sell the product or service the

3:15

product

3:16

has become much more important there's a

3:19

real big shift to the i mean we talk

3:22

about digital transformation this was a

3:24

massive acceleration and digital

3:27

transformation

3:28

of lots and lots of things

3:31

yeah so you've talked a little bit about

3:33

how it's impacted business operations

3:35

products and services what would you say

3:36

it's impacted on the financial markets

3:39

the things that we can

3:40

de-materialize to software travel very

3:43

very quickly if we could virtualize it

3:46

and so virtual products

3:49

virtual services exploded

3:52

in uh in utility in the last 12 months

3:56

manual products and services were

3:58

were much more challenged and uh and

4:01

attenuated and of course what we

4:04

discovered is that uh

4:07

financialization

4:08

anything that can be

4:10

expressed as a financial product was

4:13

able to move virtually we can we can

4:15

move a million dollars

4:17

as easily as a billion dollars as easily

4:20

as a dollar

4:21

and so those kind of businesses scale

4:24

very rapidly i think what we saw

4:27

in 2020

4:29

you know as we

4:30

you know call a k-shape recovery we saw

4:33

that uh that manual main street based

4:36

products and services

4:38

distributed they disseminated very

4:40

slowly they're very challenged they have

4:42

to be really completely rethought and

4:44

people shifted their demand away from

4:46

them and then on the other hand

4:48

financial products bounce back

4:51

much more rapidly

4:53

you could almost say

4:55

the political response to the pandemic

4:57

is such that it's very challenging to do

5:01

things that require material and manual

5:04

labor but governments found it's much

5:07

easier to distribute virtual products

5:10

and the ultimate virtual product is

5:13

money finance and financial products so

5:15

the responsive pandemic tended to be a

5:18

fiscal and a monetary stimulus response

5:22

and that resulted

5:24

in uh

5:26

an explosion of interest in those things

5:30

as the financial markets recovered

5:33

just about everybody started downloading

5:35

the square cash application they

5:37

downloaded robinhood

5:39

they started uh to focus upon

5:42

financial activity

5:45

if you can't go to a sporting event

5:48

and uh

5:50

and

5:50

gamble on the sporting event you can go

5:52

to the stock market and you can gamble

5:54

on the stock market

5:56

because it's completely virtualized yeah

5:59

so you use this term a lot at the

6:01

company in virtual wave what exactly is

6:03

the virtual wave

6:05

you know the virtual wave's a paradigm

6:06

shift uh a big paradigm shift the the

6:09

last major paradigm shift was the mobile

6:11

wave and that kicked off in 2010

6:15

and that was that was the leaping uh the

6:17

transformation of software from the

6:19

desktop and the laptop to the mobile

6:21

device and

6:22

and

6:24

the virtual wave is a dramatic

6:27

acceleration in the dematerialization

6:31

of processes and products

6:35

and the way that we interact with people

6:38

it used to be that we uh we went to

6:41

business events and all of a sudden the

6:43

business events dematerialized

6:46

to be online events

6:48

it used to be we went to business

6:50

meetings and the business meetings

6:52

de-materialized to be zoom meetings

6:55

um it used to be that we

6:58

we shipped products

7:00

and then the product

7:01

dematerialized to software

7:05

the virtual wave is just a dramatic

7:09

transformation in

7:11

in the way that we live

7:13

who would you describe to be the big

7:15

technology winners of the virtual way as

7:18

we uh transitioned from

7:21

communicating uh communicating to uh to

7:25

people in person

7:27

we started communicating online and so

7:29

you saw you saw a dramatic growth and

7:31

dependence on twitter right

7:34

i think we've seen an explosion in

7:37

utilization of youtube

7:39

people are now using youtube

7:42

to upload educational content and as

7:45

well as upload

7:47

entertainment content and in a world

7:49

where you can't go to a football stadium

7:53

and you're on your computer or you can't

7:55

go to a movie theater then you tend to

7:57

go to the products that make it easiest

8:00

to stream that video

8:02

and so twitter and youtube are big

8:04

winners we all know the story of zoom

8:06

which went from 10 million users to

8:09

400 million users in a matter of weeks

8:18

we we've saw we've seen an explosion in

8:18

social media we've seen an explosion in

8:21

online streaming video we all know the

8:23

stories of

8:24

of the entertainment online streaming

8:26

services i mean netflix is a big winner

8:29

disney plus has been a big winner um

8:34

and in the business world aws is your cl

8:38

cloud service providers i've seen an

8:41

explosion in demand

8:43

all of these things are ways to

8:46

virtualize a message virtualize a

8:49

service virtualize a product

8:52

what would you say that it takes to

8:53

really compete in the new world if i

8:56

replace

8:57

10 000 sales people

9:00

with one website

9:03

then what i'm doing is i'm automating

9:05

the sales activity

9:07

right and so there's an explosion in

9:10

demand for coding skills to automate

9:14

you know the other thing that i've

9:16

noticed is

9:17

you know it used to be you would have

9:20

5 000 bars with 5 000 different bands

9:25

playing at the same time

9:26

now you have one band playing on youtube

9:29

to 500 000 people

9:33

what you have is an explosion

9:36

of popularity of the celebrities and and

9:41

the best products so specialization is

9:44

really important the the world doesn't

9:47

want the average bluegrass band the

9:49

world wants the best

9:52

bluegrass band

9:54

on youtube and that means the bluegrass

9:56

band that records in super high

9:58

definition 4k with great stereo sound

10:02

that's attractively produced

10:04

that puts out really high quality

10:06

content every single week that band

10:10

might very well generate a million

10:12

followers or a million customers

10:17

the good news is the band explodes and

10:19

the bad news is

10:21

3 700 local bands whose primary value

10:25

proposition is there in front of your

10:26

face playing at the county fair on a

10:29

saturday afternoon

10:30

they struggle so specialization is

10:33

really key you need to be the best in

10:35

the world at what you do

10:37

automation is really key you need to

10:39

find a way to deliver it via a website

10:42

um acceleration

10:44

is really key um people expect lots of

10:48

high quality content and and really good

10:51

services and features to be delivered

10:54

faster

10:55

all of these things play into the notion

10:57

of virtualization

10:59

and um

11:00

and what do we really want in this world

11:02

well we want people that have insanely

11:04

great coding skills

11:06

or we want people to have really good

11:08

communication skills

11:10

if if you can communicate tell me why i

11:13

want to buy that product

11:15

we can upload that to youtube you might

11:17

have 350 000 views

11:20

of that one salesperson explaining why

11:23

you should buy that product in in the

11:26

20th century we would have hired 10 000

11:29

sales people to meet

11:31

with every doctor in every hospital

11:35

and explain as best they can why you

11:37

should prescribe that drug

11:39

today why wouldn't you just have the

11:41

single best

11:43

communicator articulate that upload it

11:45

to youtube and let every doctor in the

11:47

world

11:48

download the video 1.2 million times

11:53

being really good communicator is

11:55

important and without coding skills you

11:57

have no product

11:59

so you talked a little bit about some of

12:01

the winners of the virtual wave what it

12:03

takes to compete um some of the skills

12:05

that you need in this new world what is

12:07

the biggest surprise that you've seen in

12:09

the virtual wave

12:11

you know i think i think we saw youtube

12:13

coming and i think we saw twitter and we

12:15

knew about social media facebook and

12:17

twitter and linkedin and snapchat these

12:19

things they were all coming

12:21

we even knew about aws and azure they

12:24

were all gradually coming and even zoom

12:26

was creeping

12:27

uh i i think the the biggest surprise

12:31

uh which is which was a shocker to me

12:34

is the emergence

12:36

of a monetary network the the

12:40

virtualization of uh

12:42

products and services and things that

12:45

people did

12:46

well that most people can get their

12:48

hands around that they experience that

12:50

but the virtualization of money

12:53

that's a big idea we have 300 trillion

12:57

dollars worth of money floating around

12:59

in stocks bonds commercial real estate

13:02

and cash and banks and it's the 20th

13:05

century

13:06

form of assets

13:08

and what we saw

13:10

this year

13:13

an explosion

13:14

an emergence of a new form of money and

13:17

that and that new form of money is

13:18

cryptocurrency and the winning

13:20

cryptocurrency is bitcoin

13:23

and and as we discovered uh digital

13:27

scarcity in the form of money

13:30

we realize that it's an open

13:33

network an open system form of virtual

13:36

currency

13:37

and of course what's interesting about

13:40

it is

13:41

you can plug it into a mobile

13:43

application so so bitcoin got plugged

13:46

into square cash and paypal

13:49

and the next stop is hundreds of

13:51

millions of people

13:52

plugging their mobile apps into a

13:54

digital monetary network and as bitcoin

13:57

got plugged into it's getting plugged

13:59

into mutual funds and investment funds

14:03

and we plugged into our company

14:05

we're really seeing the emergence of a

14:08

dominant digital monetary network

14:13

twitter was a twitter became a dominant

14:15

digital speech network facebook is a

14:17

dominant digital social network

14:20

amazon is a dominant digital retail

14:23

network

14:24

apple is a dominant digital

14:27

mobile network of its own

14:30

and yet we never really thought there

14:32

would be a digital monetary network

14:35

we didn't really need it

14:36

before march

14:38

but in march of 2020

14:41

with the k-shape recovery

14:44

simultaneously what we realized is main

14:47

street needs to virtualize and we needed

14:49

to virtualize our products and our

14:51

services in order to deliver them

14:55

with much much lower friction and human

14:58

contact

15:00

and at the speed of light

15:03

then we also realized that we needed to

15:05

find a way to virtualize our money

15:08

because

15:09

the financial response to the pandemic

15:12

is one of monetary expansion and the

15:15

monetary expansion has created asset

15:18

inflation

15:19

and the asset inflation has created

15:22

created a stampede

15:25

toward a new monetary system a better

15:28

monetary system

15:30

just like twitter is a better way to

15:32

communicate your speech just like

15:34

youtube is a better way to move your

15:36

your uh entertainment or your education

15:39

content around bitcoin is a better way

15:41

to move your money around

15:44

and that's one i just didn't see coming

15:46

at all

15:47

yeah

15:47

so you talked a little bit at the macro

15:49

level but when you come back to sort of

15:51

the company we've termed this virtual

15:53

wave we use it a lot here at

15:55

microstrategy what would you say um how

15:57

have we adjusted to the virtual weight

16:01

well um

16:02

first thing we realized is the website

16:05

is supreme people need to be able to do

16:07

everything on your website so we

16:09

overhauled our website and we made it

16:11

possible to go and and get all the

16:15

marketing information you need about the

16:16

company we overhauled all of our sales

16:19

information

16:20

we really convert our website into a

16:23

youtube type experience because we

16:25

realize that it's got to be video first

16:28

so any question you have about the

16:30

product you could find out via video on

16:32

our website

16:34

we turned our website into our our best

16:37

sales person in essence because

16:40

anybody can show up 24 7 365 they can

16:43

register they can find out everything

16:45

about our products

16:47

they can

16:48

they can also start a trial so we made

16:51

it possible for people to start to do

16:53

demos and to to engage with us

16:56

we made it possible for people to get

16:58

tech support on the website directly

17:01

we virtualized our education and made it

17:04

possible for for all of our customers to

17:06

learn anything on our website we

17:08

virtualized our investor relations now

17:11

you can go and find that out we

17:13

virtualized our recruiting activity if

17:15

you want to know what roles are

17:17

available they're on the website

17:20

the website really became front and

17:21

center and it replaced hundreds of

17:24

thousands of hours of of activity

17:28

with automated video and automated

17:31

routines and that that was a big first

17:34

step i think

17:36

the next thing we realized is

17:39

we're going to have to embrace social

17:41

media much more enthusiastically we

17:44

can't spread the message uh and

17:47

communicate to customers by getting on

17:48

planes and flying to places and staying

17:51

in hotels and knocking on doors and

17:53

showing up in offices

17:55

um it's just not practical anymore

17:57

um and so we adopted twitter

18:00

and i became to i began to tweet a lot

18:03

more uh we adopted youtube

18:06

uh we adopted podcasting

18:08

you know we we discovered uh

18:12

microphones so we discovered higher

18:14

quality cameras and we realized that

18:18

it's not practical to speak to customers

18:20

one at a time you need to speak to

18:22

customers 100 000

18:24

times

18:26

in a row so we started to create content

18:30

uh and upload it uh into the major

18:33

networks into twitter into youtube into

18:35

linkedin and just make it easier for

18:37

people to uh to communicate to us

18:42

and those external things i think you

18:44

can see those if you're a customer

18:46

there's also an internal

18:49

set of changes we really move toward

18:51

acceleration and compression of our

18:53

internal meetings and our business

18:56

reviews

18:57

[Music]

18:59

used to be we would have um uh

19:01

20 people in a technology review we

19:03

spent a week working on it

19:05

and then we realized that

19:07

well we could just um we could upload

19:10

the presentation as a video and attach

19:14

it to the review and then ask the 20

19:17

people

19:18

to watch the video before they showed up

19:20

to the meeting

19:21

and when you watch a video before the

19:23

meeting

19:25

then you can speed it up and watch it

19:27

fifty percent faster

19:31

if i watch it fifty percent faster

19:32

instead of uh twenty hours taken up for

19:36

a one hour meeting maybe it's ten hours

19:38

that are taken up for the one hour

19:39

meeting

19:40

well then what happened next is we

19:41

realized that half the people just

19:43

wanted the content they didn't really

19:44

need to be at the meeting

19:45

so we're able to save their time and

19:47

only 10 people showed up to the meeting

19:49

and then we realized that well if

19:51

everybody shows up to the meeting and

19:52

they already know everything is going to

19:54

be presented in the first one minute we

19:56

can just start to talk about how we feel

19:57

about it

20:00

our meetings became much more

20:01

interactive and of course

20:03

we also realized that 10 people could

20:06

show up we could have a 15 minute

20:07

meeting everybody could express their

20:08

opinion and we could resolve the meeting

20:10

in 15 minutes so our one hour meeting

20:13

became a 15-minute meeting and our

20:15

one-week process became a one-day

20:18

process and and as that evolved

20:22

we realized that we didn't even

20:24

necessarily need to think in terms of

20:26

meetings

20:27

we could um we could integrate video

20:30

directly into our systems of records so

20:33

if we have a hundred features to build

20:35

in the product we might create a two

20:36

minute video for each feature put it

20:38

into our our

20:40

program management system

20:42

and then when i come in in the morning i

20:44

see 22 features

20:46

i click on the feature i look at the

20:48

video

20:50

i approve the feature or i give feedback

20:52

and there never was a meeting we we

20:54

actually moved to an organic flow

20:57

where somebody in china who's asleep

21:00

when i'm awake is able to upload a video

21:03

and i watch it while they're asleep and

21:05

i give them my comments and then the

21:06

next morning when they come in they

21:08

actually know what i think even though

21:10

we're in different parts of the world in

21:12

different time zones

21:14

and herein is really the magic of of the

21:17

virtual wave which is

21:19

we realize you can bend time and space

21:22

you know it's possible for

21:24

people all around the world uh to be

21:28

working in different locations

21:30

at different times and yet be together

21:33

and once

21:34

once we realized that we started

21:36

implementing a 24

21:38

7 culture

21:40

of um of response where a customer might

21:44

call in with a tech support case

21:47

we could record the tech support case

21:49

uploaded our system of record and and

21:52

direct it to an engineer

21:54

that isn't even awake

21:55

and then when they get up and they come

21:57

in the office somewhere else in the

21:58

world they can see what the customer

22:00

thought

22:01

they can fix the bug they can upload the

22:03

system of record and then someone

22:06

uh 3 000 miles away comes in to work

22:09

eight hours later they see it they pass

22:11

it on and we can follow the sun from the

22:13

united states to china to europe and

22:16

perhaps 24 hours later we will have

22:19

people in three different time zones

22:20

work on the problem solve the problem

22:22

and deliver it back to the customer and

22:24

everybody feels a certain intimacy and

22:26

understanding of what the customer

22:29

wanted to do

22:30

it's an

22:31

incredibly empowering you know as we

22:34

moved into this virtual wave and

22:36

the the big result

22:38

is we realized that people in different

22:41

places in the world could all work

22:43

together in different time zones and we

22:46

were released from the tyranny of fixed

22:49

meetings

22:50

you don't have to fly

22:52

from europe to the united states for a

22:54

week to sit in a bunch of grueling

22:56

meetings in order to be engaged with

22:58

other people

22:59

you could be intellectually engaged much

23:02

more intimately in a much more agile

23:04

fashion and you could do it from the

23:07

comfort of your own home

23:10

it's much more physically

23:12

healthy it's much more emotionally

23:14

intellectually satisfying

23:17

i have traveled around the world jody

23:19

and i remember you know flying around

23:21

the world to give 20 speeches in 20

23:23

different time zones

23:25

and it's just so uh it's so

23:29

grueling right so hard on your body to

23:31

be upside down in time zones

23:34

the idea that you could communicate to

23:36

everybody

23:38

that works with you

23:40

or everyone that relies upon you

23:43

and you could do it from the comfort of

23:45

your own time zone

23:47

in a comfortable environment

23:49

that's a really powerful thing

23:51

you know

23:52

people talk about uh if we think about

23:54

remote work the challenge of how you

23:56

stay intimately engaged with your

23:58

co-workers

24:00

on one hand

24:01

you could say

24:03

if you're fixed in the 20th century view

24:05

it's like i need them to be in the

24:06

office face to face or i can't

24:08

communicate to them

24:10

that's that's one way of thinking and by

24:12

the way that's the way i thought a year

24:14

ago right that's why i thought you had

24:15

to be in front of me for me to

24:17

communicate

24:18

and then we went through this jarring

24:20

transition

24:21

to the virtual wave and then we learned

24:23

how to virtually communicate

24:26

and i remember

24:27

uh wasn't that long ago i spoke uh with

24:31

everybody that works for our company

24:33

in argentina

24:35

and they are 12 hours away from us

24:38

and yet i was able to speak with each

24:40

one of them intimately

24:42

engaged and it wasn't expensive and it

24:45

wasn't uh it wasn't a challenge or a

24:48

physical

24:49

uh demand on their time and it wasn't

24:51

challenging for me and so i was able

24:54

uh to engage with them

24:57

uh better faster stronger smarter

25:01

cheaper

25:02

no no real downside

25:05

and after i did that the next week i met

25:07

with all of our partners in south

25:09

america

25:10

and so i i found that

25:13

we're much better able to communicate

25:15

once we embrace these new techniques

25:19

and the result is

25:21

a lot of expensive painful

25:25

activity drops away

25:27

and a lot of constructive

25:30

uh cheerful

25:32

uh activity explodes

25:35

and for the organization that can

25:37

embrace that kind of virtual wave you

25:39

can find this incredibly empowering

25:42

yeah i agree i you know personally for

25:44

me i've seen our employees adapt so

25:45

quickly

25:46

overnight into this you know change and

25:49

videos and being online and so it's just

25:52

been amazing for me to see that as well

25:53

from our own employees so can you tell

25:55

us a little bit about how it's changed

25:57

the company's product strategy just like

26:00

we want to be able to accomplish

26:02

something from a distance

26:04

in the era of the virtual wave you need

26:06

to be able to

26:08

accomplish things uh from a distance

26:11

virtually 10 people in 10 different

26:13

places

26:15

need to be able to act in a coordinated

26:17

fashion effectively with each other

26:20

with their vendor

26:22

and that means it's just not practical

26:25

uh to have manual steps and and complex

26:29

steps

26:30

in the process so

26:32

what we did was

26:34

really

26:35

thought about how how do you deliver

26:37

business intelligence to an enterprise

26:40

in the era of the virtual wave in the

26:42

era of remote work and it becomes pretty

26:44

clear there are certain things that are

26:46

critical one of them is you need to be

26:49

able to deliver that intelligence out of

26:51

the cloud and cloud becomes more

26:53

important than ever

26:55

because when people decide to upgrade

26:58

and they're going to upgrade

27:00

they don't really have six weeks or four

27:03

weeks you can't have three people coming

27:04

on site in order to install new software

27:07

and it can't be that challenging so

27:10

that the parts of our business that we

27:12

have we have really attacked and worked

27:14

to re-engineer away are are upgrade

27:17

friction

27:18

and migration friction we put a big

27:20

emphasis on cloud migration a big

27:23

emphasis on upgrading all of our

27:24

customers the latest version of our

27:26

software

27:27

a big emphasis on

27:29

deploying our software in a multi-tenant

27:33

sas model and so

27:35

we just launched hyper now

27:37

and hyper now is is all about deploying

27:41

hyper intelligence to anybody in the

27:43

world in less than an hour

27:46

if somebody is in singapore or they're

27:48

in sydney australia

27:50

and uh it's midnight

27:53

our time and noon

27:55

their time

27:56

on the weekend

27:58

and they decide that they want to deploy

27:59

hyper intelligence

28:02

how are they going to do it

28:03

their journey is going to be hit the

28:05

website register

28:07

start their cloud their hypernow trial

28:10

they need to be able to plug in their

28:12

database their security model they need

28:15

to be able to build the application

28:17

they need to be able to deploy it and

28:20

they need to be able to embed it in

28:21

their website and so

28:23

and so our emphasis on embedding

28:26

intelligence into applications and into

28:29

websites has been enhanced and and of

28:32

course along the way

28:34

we made this rule which is

28:36

if you have to ask for help we failed

28:39

and so we have we have been relentlessly

28:43

polishing

28:44

our our hyper

28:46

now offering and our and our modern

28:50

business intelligence platform so that

28:52

anybody in the world anytime can build

28:55

compelling business intelligence

28:57

embedded in their operation and not ask

28:59

for help from a human being

29:02

has to all be

29:03

self-evident or if it if there's

29:05

anything sophisticated it needs to be

29:07

easy to get that insight online on

29:10

demand anytime

29:13

you could say it's just all about

29:15

streamlining for us so you talked a

29:17

little bit about our operational changes

29:20

our product strategy changes what about

29:22

our um corporate strategy what would you

29:24

say has changed from our corporate

29:26

strategy the big picture is

29:29

the company sells business intelligence

29:31

software

29:32

we streamline the operations of the

29:37

so as to deliver that in a more

29:39

automated more virtualized fashion

29:41

that has resulted in a dramatic increase

29:44

in cash flow of the company the company

29:46

generates a lot more cash than ever

29:48

before

29:49

the second thing we've done is we've

29:52

streamlined the product itself so that

29:54

we can actually grow the business

29:57

without using a lot of manual labor and

30:00

without throwing a lot of cash at the

30:02

business

30:03

and and as we have gone through that

30:06

transformation a p l we realize that we

30:09

have a lot of cash on our balance sheet

30:12

and our treasury

30:15

we have to figure out how to create

30:16

shareholder value with it so one of the

30:18

biggest impacts on our corporate

30:20

strategy is that as we realized that we

30:23

had a great cash generating business

30:26

and uh and we weren't going to need to

30:28

utilize that cash to grow the business

30:32

and scale it

30:34

we started thinking about how we how we

30:36

best utilize the money and

30:38

the year 2020 is an environment of

30:43

uh quite aggressive monetary expansion

30:46

so as the money supply of dollars and

30:49

euros has expanded

30:51

that has caused an appreciation in asset

30:54

prices against those dollars and if we

30:57

want to preserve shareholder value we

30:59

realize that we need to make sure that

31:01

the cash flows we generate

31:03

and the cash that we maintain in our

31:05

treasury is invested in

31:07

some kind of asset which is going to

31:09

appreciate as fast as all the other

31:11

assets in the market so that caused us

31:14

to embrace a bitcoin strategy

31:16

and the idea behind bitcoin is bitcoin

31:19

is is an engineered safe haven treasury

31:24

reserve asset and because it's it's

31:27

engineered to be fixed in supply

31:29

on a global network

31:31

uh that means that if we invest

31:35

a million dollars in bitcoin

31:37

and if the if the supply of dollars

31:39

doubles

31:40

the price of bitcoin should reasonably

31:42

double or go up faster it becomes an

31:45

asset inflation hedge so our big move

31:47

from a corporate point of view this year

31:49

is is to transition our balance sheet

31:52

from from

31:53

u.s dollars and treasury

31:56

uh treasury bills treasury notes and and

31:59

sovereign debt as our primary treasury

32:01

reserve asset to bitcoin as our primary

32:04

treasury reserve asset

32:06

and um

32:07

that has worked out well for us

32:10

uh another part of our corporate

32:11

strategy is

32:14

we realized that one of the advantages

32:18

we have as a publicly traded company is

32:20

we have access to cheap financing in the

32:23

capital markets

32:25

so we've engaged in financing and we've

32:27

gone and we have we have raised

32:30

650 million dollars in debt and we did

32:33

it because we could actually raise the

32:35

money at less than one percent interest

32:37

it's 75 basis points so for all

32:40

practical purposes it becomes free money

32:43

so we dramatically uh strengthened our

32:46

balance sheet by tapping into those

32:48

capital markets

32:49

and we have invested that in bitcoin and

32:53

as we have done those things and bitcoin

32:54

has appreciated our balance sheet as

32:56

appreciated

32:58

and we think that that gives us a really

33:00

strong treasury reserve and it gives us

33:03

a strong asset we can use to continue in

33:05

our mission

33:08

building and selling the world's best

33:10

business intelligence software

33:13

if you want to hear more about the

33:14

bitcoin um strategy you can join our

33:16

bitcoin track here at world so it should

33:18

be exciting to hear some of that um so

33:20

how can some of our customers take

33:21

advantage of the virtual way what are

33:23

some of the trends you're seeing there

33:25

across our customer base i see there's a

33:27

migration from on-premise to the cloud

33:30

so we've been we've worked to deploy uh

33:34

tools and better uh better upgrade

33:36

programs and and lots of our customers a

33:39

thousand of our customers or more have

33:41

have engaged with us via our enterprise

33:43

support program to either upgrade their

33:46

platform to the latest version of

33:48

microstrategy

33:49

or to migrate their platform to our

33:52

cloud environment so that uh so that

33:55

they can continue to stay on the latest

33:57

version of microstrategy and also to

33:59

decrease the cost and the complexity of

34:01

deploying business intelligence

34:03

throughout their enterprise

34:05

so cloud upgrades and migrations really

34:07

big trend

34:08

uh another big trend is taking advantage

34:12

of our modern platform to embed

34:14

intelligence into their applications and

34:17

in their websites

34:19

because all of their customers want

34:23

one-click intelligence or seamless

34:26

intelligence

34:28

right in front of their face and so

34:30

taking friction out of

34:32

out of uh the business and taking

34:34

friction out of the process of getting

34:35

the answer has been really critical

34:38

embedded intelligence has exploded in

34:40

popularity in the past year

34:42

and then uh i think uh a very specific

34:45

form of embedded intelligence is hyper

34:47

intelligence

34:49

the idea of putting hyper intelligence

34:51

right into your applications and into

34:53

your websites

34:55

means that if your customers are on your

34:57

website or your employees on your

34:59

website

35:00

trying to figure out whether to buy the

35:03

product or or ship it or what to do with

35:06

if they can hover over that thing and

35:09

get the answer with zero click

35:12

then that's a big benefit to them

35:15

so hyper intelligence has exploded and

35:18

i think the best idea for customers is

35:21

try embedding hyper intelligence in your

35:24

applications using hypernow because

35:27

anybody could

35:29

go on to our website spin up a hypernow

35:31

environment they could plug in their

35:34

data they could plug in their security

35:37

model

35:38

they could embed hyperintelligence into

35:41

their website using our sdk or they

35:44

could deploy hyper intelligence across

35:47

anybody else's

35:48

websites using our plugin and they could

35:51

do that in an hour

35:52

you know so so where

35:54

what what other technique is there to

35:56

deploy better intelligence to hundreds

35:58

of thousands or millions of people today

36:02

out of the cloud

36:04

and everybody's got some intelligence

36:06

that will help their customer or their

36:08

employee make a better decision

36:11

so hyper now represents a real

36:13

step change order magnitude difference

36:16

the cost and the complexity of providing

36:18

intelligence to to the world so i'm

36:21

really excited

36:22

to see how our customers take advantage

36:25

of our new multi-tenant cloud our sas

36:28

offering and hyper now and and what's to

36:30

come

36:32

it's been interesting using hyper and hr

36:34

has been awesome even for my team i

36:35

think nowadays we can't even not have it

36:37

turned on when we're working it's been

36:39

great as we wrap up what would you say

36:41

are the most compelling opportunities in

36:43

the coming one to three years

36:45

for most corporations the compelling

36:47

opportunities

36:48

are either going to be to completely

36:50

virtualize

36:52

some aspect of their sales or marketing

36:55

process or completely virtualize

36:58

their product to be provisioned

37:01

uh via their website and potentially

37:04

virally

37:05

plugging it into the social networks

37:08

and i think

37:09

every company's got to be thinking about

37:11

how you virtualize that aspect of their

37:14

p l their product and their service

37:17

another really compelling opportunity

37:20

is plugging your company's products or

37:23

services or balance sheet

37:26

into this emerging digital monetary

37:28

network which we call bitcoin

37:31

if you have um if you have a mobile

37:33

application like square or paypal

37:36

they're plugging those mobile

37:38

applications into bitcoin and what that

37:39

means is

37:41

is anybody with a square application can

37:44

go ahead and move a thousand dollars

37:47

into bitcoin and bitcoin has been

37:49

appreciating a 200

37:51

per year against the us dollar for 10

37:53

years

37:54

tax-free so when you plug a mobile

37:57

payment application into this monetary

38:00

network you're delivering a savings

38:03

account that yields 200 tax-free

38:05

interest

38:06

that's very differentiating for square

38:08

and paypal it's been great for their

38:10

products uh

38:12

millions and millions of new customers

38:14

are coming to their network uh their

38:16

stocks are exploding they're getting

38:18

massive publicity on cnbc and cable

38:21

networks so it's great for their

38:23

marketing great for their branding

38:26

we're seeing finance companies like

38:29

grayscale they plug bitcoin into their

38:31

financial

38:36

fund offering a closed-in fund and that

38:36

fund went from two billion dollars in

38:39

assets to 20 billion dollars in assets

38:42

in one year

38:43

so they grew by a factor of 10. it's

38:46

extraordinary

38:48

if you look at um

38:50

if you look at other companies all banks

38:53

can benefit from plugging into this

38:55

bitcoin network

38:57

there are there are

38:59

tens of billions if not hundreds of

39:01

billions of dollars are going to flow

39:03

from banks that don't support bitcoin

39:06

and then monetary network to those that

39:10

any insurance companies can plug into

39:12

this network and their insurance

39:14

products that are starting to plug into

39:16

into the bitcoin monetary standard

39:20

every company is a treasury our company

39:22

is a treasury

39:24

and if your company has

39:26

money on its balance sheet and it's

39:29

sitting in fiat currencies like euros

39:31

and dollars

39:32

they're losing about 15 of their

39:34

purchasing power each year

39:36

so corporations that have billions of

39:39

dollars or tens or hundreds of billions

39:40

of dollars of cash

39:42

are looking at losing 75 percent of the

39:45

shareholder value

39:47

75 of the cash over the course of a

39:49

decade in the current monetary

39:51

environment

39:52

the simple solution is

39:54

convert some of that cash into bitcoin

39:57

we did it

39:59

um square did it

40:01

you're going to see an avalanche of

40:02

companies in the coming 12 months also

40:05

converting their balance sheets

40:07

into

40:07

into uh bitcoin because it's a scarce

40:11

digital safe haven asset

40:14

compelling opportunities

40:17

i i think that you're going you you

40:20

already know what happened with google

40:22

google became a trillion dollar company

40:25

it was a good idea to plug in plug your

40:28

website into the google search engine

40:30

and plug your marketing into google's

40:31

youtube

40:33

and we know what happened with apple

40:35

uh people embraced the mobile wave

40:37

apple and android we know what happened

40:40

with facebook people embrace facebook we

40:42

know what happened with twitter

40:43

we know what happened with aws and azure

40:46

in the cloud

40:48

most people don't realize what's going

40:49

to happen here with the digital monetary

40:51

network but we're looking at a monetary

40:54

network that's going to grow from

40:56

650 billion dollars in value

41:00

to 6 billion

41:01

6 trillion

41:03

to 60 trillion it may very well become

41:06

north of a hundred trillion dollars in

41:08

monetary value

41:10

and every company

41:12

has a treasury

41:13

which would benefit from plugging into

41:15

it and every financial company would

41:18

probably benefit from plugging its

41:20

financial

41:21

products or services into this network

41:24

because this decade

41:27

is going to be a decade of explosion

41:30

in this digital monetary network and

41:32

this thing we call bitcoin it really is

41:34

quite an extraordinary opportunity

41:36

in my opinion

41:38

probably the most compelling opportunity

41:41

i've seen in my lifetime

41:43

i uh i think i've learned more about

41:45

bitcoin in the last three months than i

41:47

ever have and it's been really

41:48

fascinating so well that wraps up our

41:50

session today thank you michael um and

41:52

thanks to everybody for joining us and i

41:54

hope you enjoy the rest of the

41:55

conference

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