The Rise of Man through the Dark and Steel Ages | The Saylor Series | Episode 2 (WiM002)
WiM Media · 2020-11-22 · 1h 43m · View on YouTube →
they're dominating because they're able
to
deliver force
faster harder stronger smarter
so if we ask the question what is money
money is the highest form of energy that
human beings can channel
bitcoin
is channeling human ingenuity
into making it better
and and every commodity is channeling
human energy into making it worse the
lowbrow or the
the
the historic
colloquial term is total right hold on
for dear life or just total or save
whatever and the highbrow term would be
adopt as a treasury reserve essay
[Music]
hey guys this is robert breedlove and
welcome to episode two of the sailor
series on the what is money show
so in episode one
uh we covered the rise of man
through the stone and the iron ages so
we went into
ancient technologies we talked about
fire we talked about missiles and we
talked about hydraulics facilitated by
water
and now in this episode
we're going to go a little further
in the historic arc of man and we're
going to get into the dark ages
we're going to learn
how missing one key step along the path
of civilization can actually cause us to
slide backwards and to regress
and that civilization is it's not a
guarantee right it is something that
must be
continually pushed forward and
maintained across time
and um
we'll also get into how humanity
re-emerge from the dark ages
into the
the ultimately into the industrial age
and the steel age
uh which enabled a lot of very important
technologies like cities
and aviation and railroads things of
this sort so
we're going to
touch on again
the
the benefits that are offered by
standardization uh and also the benefits
of protocols similar to the ones we
talked about
in ancient roman times earlier
and how the economic benefits
of these standardizations to one
language
or one protocol actually
accretes to civilization so these cost
efficiencies accrete to us
um in the form of being able to satisfy
wants
faster cheaper and better
and that's actually
the force that drives civilization
increases
both economic and network density for
mankind
we're also going to talk about how
violence and monopolization have shaped
the course of history
how violence has been used to extract
rents and taxes
um how gatekeepers have influenced the
course of history
and how monopolies have have developed
uh in both a natural and an unnatural
way and then we'll also talk about
packaged foods
uh how much of an influence that had on
civilization
enabling us to store energy in a
leak-proof container
and also how
mankind's
ability to eradicate some infectious
disease diseases
was such a huge boon to humanity uh in
terms of increasing life expectancy
um and quality of life overall
and again the
the general aim of this is to
construct a solid
intellectual foundation on which to
understand
the profound impact that we believe
bitcoin will have on the world
um
and
you can think about bitcoin as sailor
refers to it
as an engineering breakthrough and that
for the first time in history
we have a technology
that is able to store
the energetic life force that money
represents uh again we can think of
money
as a claim
on all other sources of energy in the
world right whether it's capital
chemical energy
kinetic energy
food energy all these types of energy
money acts as a kind of meta energy
and we've never had a monetary
technology
that was totally leak proof and that it
did not lose value over time so
hopefully by drawing analogies to these
very important innovations across
history um you'll start to have a
an emerging realization of the the the
real importance and significance of
bitcoin so with that let's jump into
episode two and at the end of this i'll
do a little outro to hopefully
synthesize some of these ideas all right
thanks
we have the rise of man through the
stone age and it took quite a long time
but we got here that's impressive
we have the roman
the roman rise
and
we saw
a sophisticated society mastering energy
networks logistics networks advanced
tools political processes
in order to
in order to dominate
their sphere of influence
and um
by the age of the antonines
around trajan hadrian marcus aurelius
those are like 100 years it's a golden
age of rome and
that's like 90 80 to 180 a.d
the average life expectancy of a roman
is
is 72.
and so if you're you've got baths you've
got writing you've got civilization
you've got sanitation you've got
aqueducts you've got roads
they've got stuff pretty well organized
some sophisticated machines
and then of course we take a a hard
left turn
into the dark ages and stuff just starts
to break down
it's a reminder that if you
that nothing is certain if you miss a
key insight
you could
waste a thousand years
and
um stuff could have happened different
way it didn't
for example
um
let's take the printing press
the chinese developed printing presses
way back 2 000 years ago
they never really thought to
commercialize them
and uh the chinese alphabet is a
pictographic alphabet and so you
wouldn't need 25 000 different uh type
pieces in order to have like movable
type and a printing press
and so they had the wrong language
to develop printing presses the romans
had the roman alphabet which is an ideal
language because you could actually
print anything with just like
26 or 50 pieces of movable type
and they had all the knowledge but for
some reason they just stare anybody
could have figured it out robert like
all you got to do is walk in your boots
through the mud and step on a nice floor
and look down
and
there's the idea for a printing press
tracks in the mud
right they had paint
they had dyes and you know they're
they're just oh so close and then
they don't hit it and
we wait until whatever 1453 or something
for gutenberg
to work this out and we're gonna suffer
for a thousand years
um it's amazing to me how
certain things can be just right in
front of a civilization and they just
won't grab them like
if you go
if you go to saint peter's square to the
vatican and you look at that uh column
that was
i think that used to be tr it's now
saint peter's column but it used to be
trajan's column
and trajan's calling was put up you know
on the
you know as a to celebrate the triumph
of trajan and his wars
and um
it's a um it's a bass relief a marble
relief of the dacian wars and it wrapped
spirals up the column
had a little staircase in the middle of
it a work of art an architecture and at
the top
eventually the roman catholics put the
statue of saint peter
i guess
uh
and uh in the ancient roman times that
had trajan statue on it
and trajan is standing there in his
imperial robes
and he's holding his hand up in the air
and do you know what he's holding in his
hand
uh i i don't know
he's holding
the world
and it's round robert
the globe in his hand
and this is 100 a.d
fast forward 1400 years and people think
the world is flat
it's like
knew the world was not flat
right and if they hadn't ripped his
statue off the column
a thousand years earlier or whenever
they ripped it off
and buried it somewhere they would have
known the world was round and it's just
it's so ironic
that you could learn and then forget
such a basic
thing right right so there is the
possibility of significant
civilizational regression
if we ignore those learnings that we've
accumulated over time
and
yeah you can go backwards and you think
well we've got it and if we do this
we're going to leap forward
into a new progressive error but if we
kill it at a pivotal point maybe people
forget it ever existed like letting that
fire go out yeah i'll tell you another
one that blows my mind
if you go to the um
museum of uh of the native american
indian
or native american in washington dc
and you walk around you see
there's an entire civilization i mean
they're pretty much hunter-gatherers
and if you want to understand how
hunter-gatherers lived i mean the
american and native americans the way
they were when the europeans showed up
in america is probably your best proxy
for
what uh what the
what the paleolithic man was i guess
but amongst all the artifacts they
gather if you walk around you eventually
find
a pottery wheel
and the pottery wheel it's a wheel and
stone
and it's
got a beautiful piece of pottery
and the sign says
glowingly yeah
native americans had very sophisticated
pottery and they knew how to mold clay
and they used this pottery wheel to do
it
and i looked at the wheel
and i think
for 5 000 years
nobody in the entire continent thought
to take the wheel and turn it this way
and roll it right
like they knew a wheel they knew wheel
was useful
i give you the wheel robert but they
never invented the wheelbarrow they
never invented the wagon there's no
rolling stock anywhere in america
incredible
and you know and so you're like think
about the consequences
of
that insight like
how is it possible that not a single
person the entire continent ever thought
they might want to turn the wheel
this way
right
but it's such a profound idea
and yet you can go a thousand years and
not get that idea
do you think there's any modern
examples that jump to mind that
something that's maybe glaring at us
in the modern age that we're ignoring or
something that maybe we've forgotten or
we're not we're no longer respecting
robert
the blockchain and bitcoin is a wheel
it's uh i can use this stuff if i turn
it this way you know
is i i take a couple of
they're not complicated ideas you know
public
pretty good privacy public private key
encryption
hashing
you know like
no one of them on its own i mean they've
all been sitting there and someone says
well what if i just
do that with it and i start this fire
and it's i rub two rubbed two sticks
together
i just never think to rub two sticks
this calls to mind your example of the
roman hierarchy as well that because
everyone knew they were being watched
right it maximized their accountability
and therefore their their performance
and competence the bitcoin network's
sort of the same you have all the nodes
and miners looking at one another's
activity to make sure everything's above
board all the time right it's
instantly auditing itself constantly in
real time and you and you could say
right the romans were healthy as long as
they kept
tension
and um
dynam dynamism and cap and this
incredible competition
in their ecosystem and when they lost it
they lost their edge
and then
you know when you look at the classic
guns germs and steel
type narratives like the europeans
they got hardened and tougher because
they were always fighting with each
other and living with your animals made
you tougher and having people come
through from asia made you tougher and
you know
and uh as soon as you try to insulate
yourself from those stressors
right then your
stabilization
forgets how to do things right
never figures it out right celeb calls
the stressors are the information right
so you're actually cutting yourself off
from the information flow that's driving
your adaptation
so one way or the other we meander
through that but it strikes me that
didn't have to last as long as it did
you know
life expectancy plunges down to 30 years
from 72 years
and in a world without technology if you
don't have
aqueducts and
sanitation and and rules like don't
bring your horse into the middle of the
village because he's gonna crap all over
everything and going to get sick right
in the absence of all those those
orderly rules
then
then you um you have just a degradation
of the human condition
and we started to crawl out with the
renaissance and
you know
what's interesting there
i think is um
if you look at all the great
cities
in the world
all the great cities grew as nexus as
the central node of an empire
so
rome was the nexus of an empire
carthage was the nexus of an empire when
they lose their empire
they collapse
the only way
you generate enough money
to make a great city
is you have to scrape a tax
off of all the energy all the commercial
value in a large
place a fisherman cast a wide net to
capture the fish that's your empire
the roman
the roman schtick was
you know pay us 10 when it comes into
rome and 10
when it goes into the next port and
we'll take 20 percent of the value added
or maybe 30 to whatever we're going to
take right
um
if you go into venice
and you look around the grand canal you
see all these palazzos they're all just
uh warehouses i bring a ship into venice
i offload my cargo and then it goes out
the back and it gets barged up and down
the canal and it gets transshipped to a
new ship
in that world each ship ran this route
venice alexandria was one trade route
venice the rome is another trade route
venice distant ball is another trade
route you're you're at the nexus
you're running these shipping networks
and of course you got to bribe the guy
in istanbul or maybe you know your son
marries
his daughter
and that's how that's how you get to
come in and out of istanbul without
getting murdered or getting your stuff
stolen
you know and eventually all the families
in venice intermarry like
you know i know you you're my second
cousin that's how we don't cheat each
other
and um
there's no way
you can't solve the traveling salesman
problem there's no way i can take a ship
from istanbul to alexandria
to venice
to rome
you know to um
uh ibiza wherever i would go
right barcelona
because
i would basically get over taxed or
extorted
in each port unless i actually was
you know
friendly right right so the way that
works is you have a hub and spoke system
and
there's always one central city
and there's always one set of families
or companies and they enter mary and
they trust each other and they just
agree
i'm going to buy wheat for a nickel or
for a dime in alexandria
i'm going to bring it to venice and i'm
going to sell it to you for 50 cents
you're going to take it to barcelona and
sell it for a dollar
or and you're going to pay and you're
going to pay a nickel and tax to the guy
on the other and
you know you're going to get your 45
cents i'm going to get my 45 cents those
guys paying a dollar these guys got paid
a nickel we can play with what's the
markup right it might be i buy it for a
quarter seller for 50 and you sell it
for 75 to the dude that sells it for a
dollar
but invariably
it's the people at the center of the
network
that are actually getting 10 20 30 50 of
all the commerce right which is all the
energy
now and what's the definition of a
smuggler
or you know that or a pirate the
definition of a smuggler is someone that
doesn't want to give me half their stuff
right
so
how do i stop that i have to have a navy
that goes to kill them
so you have the carthaginian navy
stopping smuggling so they can tax half
the stuff and that's why romans can't
carthago delinda s right is it like is
it like uh
20 the elder or or cato i forget which
one said in every speech he gave in the
senate for 20 years carthago delinda s
carthage must be destroyed
why
because two people can't shake down the
same guy of half his stuff there's
nothing left
if i take half your stuff as a tax i
can't you know it's like the tax wars
yeah yeah indians are taxing the
shippers and the romans want the money
so therefore the romans must defeat the
carthaginians
now the romans tax you then they fall
and the venetians rise now the venetian
navy controls the men
then you've got uh you know you ever go
to venice there's this great um
renaissance painting the battle of
lepanto
and the battle of ponto is when the king
of spain
allies with the pope from rome the head
of the roman catholic church and with
the doge of venice
and those three navies
fight
the uh turks
the the the invading muslims from
istanbul and they beat them
and and it's the triumph of christendom
but it gets you thinking about why why
were they all killing each other in the
first place over the med and you realize
it's because they're fighting over
control of the mercantile network
right and then the next interesting
observation is
you've heard the name the word roman
catholic church right
you ever heard the phrase venetian
catholic
i don't think so
there was a time
when the venetians
terminated the catholic church
in venice
the catholic church in the entire
venetian empire didn't terminate with
with the pope in rome it terminated
with the doge in venice and
and so
that means all tithes right
all do
goes to venice and stops
you can't have an empire
unless the person at the top of the
empire is also in control of the
religion
because if you don't control the
religion then someone else takes half
your money you see
it's all it's all about energy flow
right
and the energy is flowing
by the way
the pontifex maximus
originally refers
uh to the to the roman consul
to the head of rome
augustus caesar was the pontifex maximus
so the romans had it eventually
the um the high priest
right
so the high priest
the roman consuls were the high priest
of rome for 700 years if you're elected
general you're also the priest you run
all the religious ceremonies they didn't
separate those two
and so so the church and the mercantile
empire and the power of tax
migrates from rome
to venice
okay
when did venice start to decline
when they lost control of the of the
church
at the end of the day they start sinking
because you can't afford to maintain
those buildings
you know you can't afford to maintain
hundred story buildings in manhattan
unless you're at the center of a
financial empire right i have to
basically buy your bonds for 68 cents on
the dollar and sell them
at uh 82 cents on
cut the difference right
you know there are a lot of securities
in on wall street where there's only two
market makers
there's the one bank and the other bank
and they trade with each other
and if you're buying you're buying at
the bottom or you're buying at the top
of the spread and you're selling at the
bottom of the spread and the spread is
two percent robert
and so
if i turn over a billion dollars worth
of bonds
i'm paying 20 million dollars in
commissions
and there's a monopoly there
and the 20 million dollars is just
flowing into what it's flowing into the
building
you know and my buddy works for that
bank and i work for this bank and we
drink together and
and we just kind of joke about the 200
basis point spread
interesting so it's these groups sort of
competing to be the head gatekeeper in a
way right
but to preserve that gatekeeping it's
intimately connected to the church
control of religion i guess you might
say
so does this somehow connect
uh the the actual connections between
money and religion like even today we
have in god we trust on the us
it takes us to the reformation
by the way if you go to amsterdam
amsterdam is the city of canals it's a
big distribution if you've ever seen a
distribution center
it's
the
trucks come in one side it goes through
a very complicated set of conveyors and
it goes out the other side these trucks
come from the manufacturers those trucks
go to the stores or the locales and this
this distribution center is
uh a we a maze of conveyors
amsterdam's that but it's that for
barges before we had machines
that's what venice is
that's what every that's what every
great mercantile that's what uh they did
in every mercantile center and
when you get to
you know martin luther's time
you realize one of the key drivers is
there's
there's no way that we can rise
or or elevate our civilization if we
have to send all of our money to rome
right right you see this struggle
with throughout medieval history william
the conqueror had that struggle you see
the struggle of the of the northern
europe uh your northern european uh
german nobles and then of course it
punctuates itself with henry viii
who eventually forms the anglican church
so he can be the pontifex maximus
and if uh the church terminates with the
king of england they don't have to ship
any money
you know down to italy nor do they have
to ask permission to to change their
alliances and get married and do what
they will
it's useful to have god on your side
it's always been useful and so that
drives a lot of stuff throughout the
renaissance and it drives the you know
you can say
you can say that northern europe broke
off
from the roman catholic church for
religious reasons or you could say the
northern european powers to be created
the religion
for political reasons to an economic
reason to break off from the roman
catholic church
but either way you know
it's it's kind of a triumph of history
that everybody's forgotten that there
used to be lots of
why they call it roman catholic if there
weren't other catholics
how many different branches of the
catholic church you think there were
like
a thousand
there could have been a lot they just
kind of coalesced over time but here's
the general principle
everywhere on earth where you see a big
city
it was the center of an empire
paris london
hong kong
new york
venice rome
everywhere you and by the way everywhere
where you see a city that's fallen upon
hard times
it's been destroyed
it's empire lapsed
carthage
troy
right
you could name them on and on and on
venice
had an empire lost an empire
and that's because
you can't physically create this kind of
economic density
you go to paris and you look at
the cathedral of notre dame and you look
at how much human effort went into
creating notre dame
there are people
that are selling
postcards and bottled water in the
shadow of notre dame cathedral
making money off of tourists
where the guys
inherited the concession from his
fathers fathers fathers fathers fathers
fathers fathers fathers fathers father's
father
and if you go back 10 generations
the concession was 700 years old
okay they're living off of
off of um
the vestiges of an empire
long past
now the question is
what are the empires of the future
where they form
and that takes us really to
the steel age
you know the 19th century the
the robber barons and the like and you
can see
with shipping networks
you know those canals gave way to free
ports and eventually gave way to
container ships
and container ships totally remade
everything and they and they shifted
power to singapore and hong kong and
companies like maersk
and uh
ultimately it's a low energy it's a
componentized way to move things around
the most efficient way to move anything
on earth
is modern containers
by the way
the biggest range in technology and
servers today is containerized
software via kubernetes
and docker
which is the same principle as
put all your stuff in a container ship
and the container
goes on to a ship
they've got standard loading facilities
into a port
they've got standard
standard train
cars and standard trucks
everything standardized
and the cost of the cost and the
transparency of that was cut maybe by an
order of magnitude with that innovation
right
standardization once again all right
so what i do have a question about the
the in these empires that we've
discussed historically
ostensibly the purpose of an empire like
this is to basically
preserve the walls of the city protect
the peace
honor private property rights within
that dominion right enforce contract law
uh ensure that there's a non-violent
means for dispute resolution such such
that commerce can be conducted
uh fluidly
and i i and you you mentioned
the empires of the future it this is
something i think about a lot is that
we've always needed this monopolist on
violence
to sort of honor private property rights
within their jurisdiction
but another really interesting aspect of
bitcoin is that it's kind of it's the
first private property right
that is agnostic of government
completely right you don't need
government to enforce
the your right to your private keys it's
like holding physical gold or any other
beer instrument so i wonder how much
that plays into the the relevance of an
an empire in the historical sense kind
of going into the future
well i guess yeah traditional empires
are producing security
the number one export of the united
states is security like literally
i can i can live in miami beach and i
don't worry about someone
shooting me across you know the
intercostal waterway and if i was in
certain other parts of the world i'd
have to be surrounded by a hundred
bodyguards right so security they they
have that saying about genghis khan
they said when the mongols controlled
all of asia a virgin could have ridden
from one end of the empire to the other
with a pot of gold on her head and not
be molested
the mongols weren't screwing around
either
you intercept their mail
if anybody get anything gets stolen
anybody gets hurt they show up with an
impa with an army and they murder
everybody for 100 miles in every
direction kind of to make the point
don't f with the system right
now most of these empires they generally
provide this kind of security for their
citizens you know
not always for the
non-citizens or the aliens or the slaves
or the whatever whoever's
the underclass but but they do manage to
establish them
um
bitcoin is a security and bitcoin's
number one
its number one uh value proposition is
security
it's it's security of
of uh
energy
right if energy is
translated to money and money is
translated to bitcoin and it's stored in
the bitcoin network
you're securitizing your assets
you know in a cloud of behind a wall of
encrypted energy
and
in that regard
it provides an important right
and empowerment to the individual
it hasn't quite addressed the physical
security element right
when we actually come up with something
that will surround your person with a
field
of
of um
i guess uh i guess repulsive energy
you're you know
you're almost filled
yeah right then you will accomplish the
same thing in the physical domain
that bitcoin does in the virtual domain
but it's
but
but having um
if i secure your life force
right energy money
is energy
is life force is money is power
if i secure your power
that can be converted into into physical
security
either by allowing you to travel away
from the
we have the example
uh nazi germany in the 30s
all the jews had their money locked up
in germany and so
the way the system worked is is they
operated as bankers and they allowed
people to launder their money out of
germany and they would take a haircut
10 20 30
initially then 50 then 70 percent than
90
until pretty soon they were it was like
a 90 haircut to get your value out and
so
consequently um
people didn't want to leave
right
and so if you if you if you don't have
your monetary power or your assets
secured virtually
then your physical security is always at
risk because you can't leave nor can you
protect yourself right
you can't you can't pay for anything to
protect yourself
and you can't get out or you can't pay
to get out
you know you would think they're
probably
one of the most useful
or common or not
one of the compelling use cases of
bitcoin would be if i'm a refugee trying
to flee a war zone
because it's either that
or gold
and the problem with gold is
there's a lot of people with guns
they're going to take it from you
at least with uh bitcoin
you could pay the guy with the gun half
the money
when you started and the other half when
you got there
and the worst you can do is blow your
head off but he's not getting your money
whereas if you got gold he just blows
your head off takes the gold
yep so
so yeah i think it's second order
beneficial to physical security in a lot
of different ways and it makes the world
better but it's first order beneficial
to economic security
um
[Music]
if we uh if we think about the steel age
these rail networks are are are another
network to deliver
deliver
energy
faster
stronger
smarter
harder uh of course
at the at the nexus of every
transportation hub there's an economic
center so rail heads
uh if the great city isn't a port it's
at the center of a railroad juncture
and when you bring in a lot of times
sometimes they
at the center of the rail juncture you
can tax all the trains
so if uh goods come from spain and to
paris and they're going to germany
the french get to take tax right there
in paris the rail heads became a nexus
the other fascinating thing about the
railroads is they became really
instrumental to logistics movement of
armies and and they drove economic and
political power
and one
interesting example is
winston churchill when he was like 25
he wrote a book called the river war
before he was famous for anything in
fact he was quite the adventure he went
off uh to fight in
the war in the sudan
under kitchener
and uh the entire book is about the
british um
working to to win a war in the sudan and
they had to had to take khartoum and
it's like going a thousand miles up the
nile maybe 1500 miles up the hill across
desert
and you know and why would they want to
do it very interesting question but
here's the bottom line
the entire outcome of the war comes down
to the question can the british build a
railroad to cartoon
and if the british succeed in building a
railroad they win
and if they can't build the railroad
they can't provision the army and they
can't move their heavy equipment and
they
lose the war
the entire war it's called the river war
but it'll be called the railroad war
it's just about building a railroad
across a desert and
at the end of the day the
as soon as the railroad arrived a bunch
of guys with explosives and gatling guns
showed up
they
you know devastated everybody and it was
not a fair fight at all like gatling
guns versus guys with spears and musket
loaders and
it's kind of very unpleasant
you know and if you read it through the
modern view
you know it doesn't necessarily leave
you a good taste of your mouth but
it's a reminder that a lot of times the
difference between winning and losing
and living and dying is d of railroads i
got i think there's a similar story
in the american civil war
if you look at the way railroads
functioned and
even the conquest of the continent right
the union pacific railroad and
once the railroad crossed the continent
you know
manifest destiny
states was going to dominate without
that railroad
was it a thousand times more expensive
to move stuff over land right right
right right
like
you know google is um they're very good
at saying we don't do anything else
that's going to be 10x or 100x better i
mean so that's a silicon valley
trope
you know don't bother to do it unless
you're gonna have a breakthrough that's
100x
and well all these things were 100x
better but a railroad we take for
granted it could be
i give you five tons of stuff carry it
from new york to california
count the amount of energy it's going to
take you now put it on a railroad car
try again
right you think that's not faster and
stronger thousand times faster
thousand times stronger something like
that orders of magnitude
and that takes us to john d rockefeller
right and before standard oil comes
along
people are actually
hunting whales they're getting in wooden
ships chasing around the ocean to kill a
whale
boil down his blubber make kerosene and
burn a lamp
no not a very efficient way to gather
energy
you know so then along comes oil and oil
is a thousand times more efficient way
to get energy and what standard oil was
was
it was first an energy producer but it
was also an energy storage device
is a battery
right because the best way to store
energy is put it in a tank
it was also an energy network
standard oil
they bought up all the they didn't
actually buy the fields they bought the
refineries
they refined the oil they stored the oil
they bought up all the tanker cars they
bought up all the tanker ships they
locked down all of the networks and they
basically had an energy network
they actually had guys
driving around with carriages to deliver
you know their energy to every single
retail store they had retail
distribution
they would even give away the furnaces
to sell the energy they did a jeff bezos
you know amazon prime
people think jeffy is invented he didn't
invent it if you read the you know the
biography of john d rockefeller
rockefeller invented it all
like he he did it all he gave away
you know the razors to sell the razor
blades
he's the first guy to realize that
by the way that
you have to form a cartel or you have to
form some kind of understanding of
scarcity if there's no scarcity there's
so much volatility
that um
the market is chaotically destructive
so you had the world's first serious
energy network there and such a powerful
network that a hundred years after
rockefeller's dead
those companies still are
worth a trillion dollars
right they're still instrumental yeah
what is it what does that mean that
you said that
rockefeller realized he had to institute
a cartel
in order to i guess impose scarcity on
the market such to offset volatility can
you can you elaborate on that booms and
busts like people would
well you talk about scarcity the problem
of using a commodity is money is when
the price goes up people produce too
much of it supply goes up yeah
well so
so he
it was a very inefficient industry with
massive volatility
and so he consolidated it to drop the
volatility
so that they could standardize every
component along the way
interesting
so
so that he could drive to a lower energy
level
right i mean a more efficient a more
efficient energy system
and um
and i mean ultimately right that
if you want to look at the human
condition
you know you ever get on one of those
rowing machines and you row as hard as
you can for an hour
you know
and you know
a kilowatt hour
hard to come by and then you start to
you start to think like if i rode all
day long and i was olympic
level rower i think the sum total of my
effort is like 29 cents
right if you calculate you know
the value of all of your human effort
and and uh modern energy cost
a quarter
nic some people couldn't do a nickel
worth of work
right and you think about where we got
to and we got through
to that uh by channeling this energy
and uh it must be again it's a thousand
x 10 000 x more energy
in fact just a general theme you see
everywhere where there's an explosion of
innovation and an explosion of vitality
somebody tapped into
a thousand x more energy or figured out
how to deliver the energy
some
oil
you know oil was originally it was all
about uh kerosene and lighting and then
heating and then of course the
automobile shot it up by a factor of 10
and that was the killer app
um but
if you go on and to some other
industrial era robber baron type
networks here's an interesting one kraft
hershey's
and post cereal
they're technology companies people
don't think them as that
before they came along
um
there wasn't no breakfast
that people to eat breakfast
craft and posts figured out how to box
corn flakes and put it and what they did
is they stabilized food energy
and put it in a container
that didn't bleed the energy that didn't
leak energy
if i give you um
a bottle full of tomato sauce
and i just make it in my kitchen
and you put it in your refrigerator
it will spoil
over some period of time
how much well
there's bacteria in it
the the origin of branding
the craft brand the hershey's brand or
whatever brand
the origin of branding is i make some
i make it in a clean room hermetically
sealed
everybody has to clean up
scrub down sterilize get the bacteria
off i have machines
to uh to load the can to seal the can
to seal the bottle i stamp it with my
brand
the number one value proposition robert
wasn't it's good catch up the number one
or it's good tomatoes or good soup or
good whatever
the number one value proposition is it's
not going to kill you
don't you just yeah right
you ever actually make some leftovers
and leave it in your refrigerator for
two months and eat it
by the way here's a better one why don't
you make something in your kitchen
and then leave it in your closet for two
months without a refrigerator because
they didn't have refrigerators
frozen food came along later
and marjorie meriwether post became like
one of the richest women
of the century
a because her her father gave her post
cereal and they were able to stabilize
starch in a box at room temperature
and then b because she brought bought a
frozen the first frozen food company and
she realized the ability to actually
freeze food was going to be a game
changer
and before that no one ever frozen food
before you think they're not
technologists right
it's a food energy company
energy storage technologies right
i mean i mean you need energy and food
form a nutritional form to not die
yeah
right if i could store it now it's like
it's very interesting here right like
can i take electricity from detroit and
deliver it to you in san francisco today
no
can i deliver electricity
from detroit to grand rapids michigan
yes
when it gets to you
how long can you store it in your
battery
it bleeds two percent a month
you'll probably lose it all in the year
can i ship food from detroit
to grand rapids yeah when it gets there
how long can you store it in your cellar
a day a week well if the answer is two
weeks there's no national business there
there's no national brand
the answer needs to be three months or
six months now there's a national brand
now it matters
so so these guys
that were launching these businesses
they were really launching clean room
manufacturing
plants
that uh captured energy or something of
value they cut they were store of value
robert
store of value that would not uh decay
or bleed due to bacterial
infestation or
spoilage
and because of that the brand became
important just like the standard brand
was important the kerosene is not going
to explode it's clean right
is the gasoline queen is the ketchup
queen you go to hershey's pennsylvania
they got a factory it's a work of art if
you you know
it's more complicated than most computer
programs
they wrote a computer program in steel
it's like
don't f that up right
there's no version two coming
write your program in an analog computer
welded in steel that takes up a football
field that's what they did
and in one end goes like milk and eggs
and
you know and
yeah oh and out the other end comes like
boxes of chocolate bars 50 000 an hour
it's not just they come out
perfectly uniform it's they come out
without bacteria in them and you can put
them on yourself
and they won't make your kids sick
right and and therein is the rise of all
those cpg companies
it's interesting i love the the
perspective you have on
all investment being an investment in
technology because that is what we are
doing right we are making tools
protocols technologies
that basically improve our productivity
and that's how we that's how we advance
is sort of layers of these innovations
on top of one another such that
basically every business is a technology
business i think that's a very unique
insight i'd never heard before and i
think the the other thing is
the interesting connection between this
hyper
sanitation right to really make sure
there's no bacteria or any
um
anything that could cause
harm to the user of energy which would
be the the eater of the food
how the the hyper sanitation is
connected to the preservation of the
food or the energy store
and that seems to somehow kind of mirror
bitcoin in a way that it's it's got a
hypersanitary ledger right there's never
any errors in the blockchain whatsoever
such that it preserves its sanctity
maximally across time like it's the most
uh the best
preservation technology of value because
there's no
uh detritus in it i guess you should say
the best branded asset
in the history of the world right
exactly maybe it's the first time
someone came up with a way
to cryptographically brand
a security
yeah
which is
an interesting
idea
yeah now with regard to businesses
i would say
that all of the great businesses the
growth companies
were all technology companies
in their time and eventually
and almost by definition they stop
growing when they when they are no
longer cutting edge technology companies
right
there are other businesses that are more
like rent seeking businesses or their
concessions
the guy that sells bottled water in the
shadow of the notre dame cathedral
that's a business
it relies upon political largesse
you know
maybe maybe there's a real estate
business right
i own that real estate and then i sell
you water or lemonade on that real
estate right there are those kind of
businesses but the growth companies
right standard oil
you know
was a growth company
u.s steel
boeing
ibm
in that period when they're growing
their technology company
and uh that means that
all growth stocks
are technology companies by definition
you can buy another stock that's not a
growth
you know that's not a growth company or
a non-tech company but it's probably not
a gross stock
in order to grow a non-technology
company
you could then
you could then make this uh the
assertion that
you're gonna need to do financial
engineering like roll-ups like i'm gonna
buy up every mcdonald's or or every
restaurant
across the country with debt
maybe that's a way to grow it or you
need a concession from a regulator
you know it's now illegal for you and
i'm the only person that can operate
airports in the united states
i can grow that way i need a concession
a political concession
and then i
i suppose there's a place for innovative
marketing
but i'm not
if there's not a compelling technology
breakthrough
i'm just not a big fan right of the of
the marketing thing you know
except for
if the marketing breakthrough comes
about due to technology like for example
i created a company that got famous
because i'm famous on twitter and
youtube and that's not a bad idea
i'm the best marketer on a new
medium
maybe that can work but then the day
those aren't going to be trillion dollar
you know in their day i mean
like if the dollar is inflated or it's
debased by a factor of 100 at least
well i mean
john d rockefeller was worth
300 400 million dollars in his money
multiplied by a hundred
yeah
all right multiply by 200
right you know he got to being worth a
billion i think so he probably was worth
200 billion to 250 billion in his money
and and that was in a day
where uh
where you didn't have access to all the
deflationary tech uh services that are
effectively free
so so relatively speaking
right that they had extraordinary power
but they were all technology
capitalist
it's important at this point for us to
just look at the impact of
steel
and aluminum
through this entire era
um
created an empire based on steel
and uh andrew mellon's empire was
substantially based on aluminum
and aluminum alcoa
and um steel is an elemental
force
for the civil engineering industry
and aluminum became that elemental force
for aviation
uh without steel there really there is
no modern
city
you know you build a building in ward
it's two stories build a building and
bricks are masonry it's five stories is
max in order to create new york or
london or any great city
you need steel
and you need of course an elevator
straightforward things but of the two of
them
steel is the harder
development the elevator you could
probably figure out it's a counterweight
on a pulley
whereas
steel is is
iron
laced with carbon
and it's really hard how hard it's
think think about how complicated it is
in order to
refine steel and shape steel
when
it's uh molten
and it melts through just about anything
you might put it in or on
you know if you read uh any books on
steel like american steel i think by
richard preston about new core they talk
about steel refinery blowouts
if you actually have uh an accident in
this fluid refinery and if the molten
steel
falls
on the um concrete
there's water vapor in the concrete
so
molten steel super heats the water vapor
and what happens when water vapor
gets hot or water gets hot
expands
explodes
molten seal on steel on concrete
turns the entire refinery into a bomb
and it blows up
and it kills everybody for 100 meters in
every direction
so technology or not technology
harder technology everybody thinks
they're in the technology business today
nobody deals with technology that's as
dangerous and tricky as
you know what carnegie and those early
steel
uh steel refines are dealing with or
they duponts handling nitroglycerin
like what do you think happens when you
mishandle nitroglycerin when you
mishandle crypto you lose some money
when you mishandle nitroglycerin
everything gets blown up again for half
a mile in every direction
and uh aluminum again not so easy either
so these these are really difficult
technologies
but really elemental because the
difference between steel and no steel is
do you build a 100 story skyscraper
right i guess you could say you might do
something with iron but iron's just got
problems steel's the perfect material
for civil engineering
it's uh it's cheap
it's got extraordinary tensile strength
if you if you paint it or maintain
protect it from corrosion it will last
forever
literally forever robert if i if you
build a steel ship
and you punch a hole in it
you can weld the hole with another piece
of steel and the weld will be stronger
than the original cold rolled steel
it's that strong
so in the world of strong
this is the strongest of strong
materials
it's strong
it's cheap
carnegie figured it out they built every
bridge with it no steel no bridges no
bridges no manhunt
figure out what happens if you blow the
bridges man
you couldn't ever starve to death you
can't even get the food in
fast enough
and of course
you can't hold the skyscrapers so
all modern civil engineering is based on
steel
so then along comes aviation and they
try to build a plane with steel what
happens
you ever see a steel airplane
no
it's the perfect material it's cheap
it's indestructible why not build an
airplane with steel too damn heavy
two
just one
little nuance just one little
problem
but that you know the fact that it's
better than aluminum
in every way shape aluminum is 20 times
more expensive than steel
you know and it flexes and there's also
and it's difficult to work
it doesn't matter
steel doesn't fly iron doesn't fly
wood flies
you know canvas flies
fabric flies
but you try to find a metal which is
stable
that's a that's out that's going to be a
a structurally sound metal for aviation
and aluminum's the one
no aluminum no aviation
nothing
right
like you're talking about
balloons
right or
maybe you got the right flyer
but
it's an elemental force
and uh and on that uh element you make
that breakthrough then you have
hundreds you have a trillion dollar
industry
right based on that breakthrough how do
you work it how do you create it how do
you use it it's so interesting that
these
raw material breakthroughs then have so
many follow-on consequences like first
and second-order consequences
you know to the point where you're
saying no steel no city
no aluminum no aircraft and then we have
to think about how much commerce is
actually conducted through the city and
through the aircraft
i mean it is it's foundational
to
global civilization as we know it
and they all kind of come down to
networks that move
energy around
standard oils and energy not work the
railroads are
are energy networks right okay no
railroad
no tanker car with energy on it right
the railroad is the energy network
moving the oil around
the airplanes another energy network
moving high frequency
cargo around
and information around
and uh and each one of them you know
build another one and then the food
networks and
the result of all of them is there are
large corporations and huge huge
opportunities for wealth creation if you
get to the node of the network
[Music]
you know one one last point on the steel
age
before we move on it's worth
noting is
is
average life expectancy at 1900 is 50.
in america
it was 70 under the romans
it was 30 in the dark ages it might have
been 32 33 on in the revolutionary war
in the us
we crawl back up to 50.
and um and then by 1950
it's 70.
and so probably the most rapid expansion
in the quality of life
in thousands of years is in that 50
years from 1900 to 1950 because of the
conquest of infectious diseases and
that's all really
a function of
discovering
you know
discovering the science of of
microbes and sterilization understanding
that you need to be sterile and then the
second is antibiotics
and those two things together
were extraordinary
antibiotics alone in penicillin
is
responsible for the defeat of
tuberculosis and tuberculosis killed a
billion people the white plague
have you caught tuberculosis it was a
death sentence
i think it killed chopin
killed all sorts of people
um
a billion people more than any war
and of course
in this particular case if you look at
uh history books
on the 21st 20th century
they give it like two paragraphs
you know you could pre if you were
awaiting the text based upon the
significance of what happened
you prob probably
something like half of all the history
of the 20th century ought to be just
about
you know
penicillin antibiotics
and sterilization half
and everything else could be the other
half but in fact it's not even 0.01
the only measurable
mortality rate in the 20th century
is is the flu epidemic around 1920 where
you could see a blip you you can't see
an impact on the average life expectancy
of any other event
including all the wars
the wars don't world war one doesn't
register world war ii doesn't register
nothing re it's kind of like just the
the impact of technology
of modern medicine and antibiotics and
and uh networks and and cheap energy and
sterilization and sanitation and running
the impact of that
so dwarfs every political
thing that took place
in the century that what you've really
got i think it's just a chart that's
just a small blip in 1920 and now it's
like
you know different estimates 100 million
people died uh
20 people say as much as 20 percent 10
to 20 of the population died in that one
or two year time frame
and they're still debating what that is
but
it's the only event you can see on the
chart and uh
all of the activities of all all the
politicians and all the ideologies and
everything we fought over turned out to
be not as relevant
you know as uh
defeating tuberculosis penicillin and it
was
the it was from a derived from a
mycelium is that correct that was left
in a sink overnight accidentally
something to that effect yeah and it's
an accident the guy
we get it from a from a a fungus
uh and um
it's accidental
it's incredible
and uh and and powerful but um
i don't know i guess your takeaway
from that is um
let people do their stuff and don't
don't
right don't try to channel
people in any particular direction too
much because uh nature's a bit more
complicated i think celeb makes a point
that all of our innovation is
or will say all say the vast majority of
innovation occurs through trial and
error right this tinkering
impulse that people naturally have
versus this
uh image of the inventor alone in a room
laboring for 20 years straight and all
of a sudden he has a breakthrough it's
more like people working and tinkering
all over the world and communicating
that lead to these breakthroughs
yeah half of science is accidental
and half the stuff gets discovered but
the issue is no one decides to
commercialize it or
or they don't engineer it into the
solution so
there's that
that phrase um i think william gibson's
phrase the future's already with us it's
just not evenly distributed right right
yeah yeah exactly
all right guys
episode two
so good
uh we're making progress
we've now seen man
rise through uh stone age
iron
regress into the dark ages and then
finally progress into the steel age
and this leads us into the industrial
revolution and
um where we are today which is the
information age
i i
really appreciated sailors perspectives
on this
i thought it was interesting that
we take so much for granted today we
really think that all of these
modern miracles generated by markets are
a given
but if we look at the dark ages and
realize that one key misstep can send us
sliding back thousands of years
i think it's a great
lesson to deeply absorb and realize that
none of this none of this is promised
um
and he you know he made the point clear
with
you know the boot print right the the
idea of the printing press was evident
to anyone who had ever seen a footprint
or a boot prep yet for some reason it
took us
a really long time to commercialize it
uh and realize its revolutionary
potential
and uh i also when he pointed to tregen
right the guy from 100 a.d
the statue of tradition holding the
globe right the spherical world in his
hand at 100 a.d
yet fast forward to
1400 bc
and there's people in europe uh
pre-columbus that still think the world
is flat so it's so interesting to me
that these ideas powerful as they are
um they can be missed right we can we
we can
hurt ourselves by not paying attention
um and not just at an individual level
but really at a civilizational level
and um i think you know as sailor might
call that the fire of truth right when
we let the fire of truth be extinguished
um it society can regress into falsehood
the other uh interesting point was
the native americans or the pottery
wheel right they had this device for
you know who knows how many hundreds of
years
but no one had figured out to turn it on
its side right and realize all of the
mechanical potential of the wheel right
the wheelbarrow the wagon
um even things like the train and
whatnot they all
uh use the wheel to overcome frictions
for terrestrial motion
um and i thought that was an interesting
example of how some of our most
important innovations can just be hidden
in plain sight frankly
um and this is this points
towards bitcoin for me in that
so many people
know there's something wrong in the
world they sense there's something
really deeply wrong in the world today
but very few people understand how
broken the money is and how much that
contributes
to the socio-economic problems we're
seeing the world over so in that way i
kind of think we
the so the problem and the solution are
hidden in plain sight so to speak and
that we need to fix the money to fix
many problems in the world
and
we got into the discussion about
smugglers right so the definition of a
smuggler which sounds like a a criminal
actor is really just someone trying to
protect their self-interest right
there's someone that that wants to
conduct commerce to report and not give
away half of their stuff as sailor said
i thought that was
very interesting and that's actually
where we get the term freeport i don't
know if we touched on that in the
episode or not but
the term freeport means that you can
dock there without having uh you know
half your stuff or a percentage of
yourself confiscated
and
that
leads us to
the really important role that
gatekeepers have played throughout
history
whatever
local monopoly on violence existed
they've always wielded that monopoly to
extract value or rents or tax
from those conducting business and
creating economic surplus
in their guarded territory right that's
been kind of the name of the game
throughout human history and that's why
we have the two adages right death and
taxes anywhere you go to kentucky
business
uh you're going to get taxed and you
know we're all mortal we all die
so
governments have always used
the weapon of the law
as
an instrument of plunder right it is how
they generate revenue
is
maximally extracting wealth from those
that do business in their territory but
it's a
it's a parasitic relationship and if we
look
in the domain of biology parasites
actually don't
tax their host to death that would be
actually counter to their own
self-interest
they want to extract
uh
maximum value
but in a way that maintains the host
longevity right so it's kind of like
establishing monopoly profits in an
economic sense there's there's a very
particular point on the price curve
where the monopolist
sets their price to optimize their own
profits which isn't enough profit to say
kill the consumer and force them not to
be able to pay for it and it's not a low
price like we'd see in free market
competition but it's like right at this
peak point
um so i thought it was pretty
interesting that we were able to see
governments in that light
and
that's why
history has this
distinct pattern of
might is right yeah you know like
people have been competing to be the
head gatekeeper right and this is this
could be governmental this could be
religious um because it gives them a
very
the path of least resistance if you will
for extracting value and becoming
wealthy and indeed those were the first
wealthy people in the world or people
that were able to specialize in violence
or to specialize in religion
to establish monopolies on on local
commerce
or local belief systems
and if you when that that you know
points to the intimate relationship of
government and religion and um
you know the defining feature of western
civilization today is the separation of
church and state that was
uh how we have secular society was a
decoupling of those two institutions
and we look at say a modern city like
new york
i thought the point was great that those
skyscrapers are constructed
from the value
that is extracted by financial
intermediaries right we're saying give
the example of
two bond traders in adjacent buildings
uh driving most of the volume in a
market and they both get discrete you
know they're vague they're one or two
percent
and it reminds me of the hotels and the
hotels in vegas right the old joke was
like
the the buildings aren't built built by
winning gamblers right it's
the nature of
being an intermediary
is that you get to extract perpetual
profits basically from anyone doing
business
uh within your network
and
that's what money is right it's just
this it's a network of trust and that's
why
the state has always fought to control
and monopolize it because it gives them
essentially unlimited power
and wealth to be able to confiscate that
from the uh the entirety of their
citizens
and um
that's what you know that's what tax is
that's what a rent is not a rent like
you pay
monthly for your apartment but uh rent
in the economic senses it is the
intermediary or group
preserving peace in that area they get
to siphon value off of it
for the privilege of protection and it's
not necessarily a bad thing uh the the
problem
with it is is when it's a non
when it's priced at a non-consensual
rate right when you
have to pay 40 taxes to the government
and you don't have any bargaining power
in that relationship
that's the problem right that's when we
move away from free market competition
and towards monopolization
uh and that's what
creates so many problems in the world
and then when we
shifted the discussion and started
looking
at
standardized containers
i talked about that standardized
container um that you might see on the
back of a semi truck or that now goes
and
they also you know ship across the ocean
uh and we started talking about the
value again there of standardization
which we touched on a lot of this in
episode one when we look at ancient
romans
when we are able to compress
i guess you could say that
protocols and standardization compress
confusion right because there's less
optionality so everyone knows the
language everyone knows
exactly what to expect so you're able to
execute actions very quickly and
efficiently and this creates a lot of
economic surplus right this frees up a
lot of time and resources
which are harnessed as wealth it can be
reallocated to other things so it's
that is how we collapse fixed cost right
is by standardization
um
and
i think and we'll talk about this more a
bit
the pattern i see emerging is that
at the beginning of an industry
uh it's almost
as if i mean if there's not a natural
monopoly there's typically uh attempted
to be imposed a legal monopoly
and this can have some short-run benefit
because it establishes standards but
it's at the long-run detriment of the
market because again the monopolist is
essentially extracting wealth from other
market participants
um
but we'll talk about that more shortly
so
when we looked at empires i love how
sailor painted them
in that the number one export of an
empire is security right that's what the
us is today right we're the imperialist
that runs the world
uh we export security if you look at a
map of how many u.s military bases are
worldwide we're basically everywhere
except russia and china um and
it's interesting to me
how bitcoin fits into that picture
because bitcoin's number one value
proposition
is security right it's security of your
time and energy in a medium that cannot
be compromised and uh as sailor
described that he said it's like a
technology
bitcoin
for securitizing your time and energy
behind an impenetrable wall of encrypted
energy right so it's this
it's a very unique tool and that for the
first time in history we have
a place to put our life force right or
our wealth
that is independent of any political
happenings in the world right it's an a
political money
which is which is very central to its
value proposition
and
although bitcoin hasn't
so it clearly has a huge relationship
with security although it hasn't clearly
hasn't solved physical security right
bitcoin's not a force field or anything
like that
it does have some interesting
potential implications in that because
it's programmatic
you could say
program a payment to be issued
to a gatekeeper like half before you
pass the gate whatever the gate may be
whether this is a border
um or
anything anything that a gatekeeper does
and then programs such that they receive
half a payment after so it can actually
reduce the incentives to violence right
and increase the incentives to
cooperation
so it'll be interesting to see how
bitcoin
fits into the empires of the future
and then we went into
the steel age which
you know steel is just such a
fascinating thing it's this
raw material for building these
networks um
in a really permanent fashion right
um and again if we look at what people
are people are
like as i say in some of my writing
we're the networked species right we we
dominate the planet
with our wits right because of our
ability to
abstract to tell stories like money like
nation states like human rights um and
this is all that entire thesis
is encapsulated really well in the book
sapiens if you haven't read that
and our ability to abstract these
stories orient ourselves around them and
then communicate about them very
precisely and very quickly that's what
lets us function
as almost like a single harmonious
organism which we would say that's what
the world economy is right we're we're
communicating with each other with words
and prices
uh and and shifting
uh the allocation of resources to the
highest and best use
at least in a purely free market central
banking clearly distorts a lot of that
and in that
context
steel was critical to building out
kinetic networks right the railroad the
ability to move people and military
assets
1000 x or 10 000x more cheaply across
land
right to say it was making the point
that
wars were won and lost based on the
successful construction of railroads
and this
drove an interconnectivity of
people and cities across
land
so it's one of these these primordial uh
networks for civilization what was the
railroad and behind that were the roads
right built by the romans again
and um
that
took us to
john d rockefeller and standard oil
um
i thought i think the point was great
about light again you know before
we figured out how to harness oil right
oil being
this compressed
energy source from ancient sunlight
right it's sunlight that's fallen on the
earth for tens of thousands of millions
of years and has been compressed
uh into its subterranean layers that
we're then able to harness
um to radically increase our
productivity as we've seen in the
industrial age before that before we
figured out oil we're literally going to
see
hunting whales right harpooning whales
to harness to harvest their blubber
uh for candle light
so the the the productivity
and i've seen the math on this before i
can't quote it exactly but
the amount of energy necessary to
produce a single lumen which would be a
unit of of light radiance
going from a
from needing to hunt whales to produce
candles to harnessing oil like again it
was orders of magnitude more cheap
uh to actually create
light right um
so i thought that was really energy
really interesting
and um
oil basically was this
like fire almost this primary energy
network right that we
were able to tap
and just radically accelerate how
quickly the economy was producing wealth
and new things and new innovations
so again if we consider that
we're channeling energy across our
intellect to create new and useful
things it's as if our intellect hit this
uh
new really potent source of energy when
we figured out oil
and
rockefeller you know he
he captured the entire value stream
right he built out the logistics network
he had the train cars the container
ships the trucks
uh sailor made the point he was giving
away the furnaces for free so he had the
freemium model he's giving away the
furnace to sell the oil so to speak
um and he originated that this cartel
model
of owning the whole supply chain
uh
so he could standardize the industry
which i thought was super interesting
because again we're back to
standardization where a monopolist can
come in
and lay out the singular unitary plan
to kind of mute the volatility right to
mute the competition
which is long-term bad but short-term
sort of a benefit and that that
monopolist now gets to set standards
right he can create standards
that everyone else will be forced to
operate on uh if done correctly forever
right he almost gets to
be the incipient of the path dependence
of the network that he's creating
and so this
the thing that comes to mind is
monopolies serving this function perhaps
of muting volatility
in the early stages of an industrial
particular industries development
and to establish standards which then
commoditizes the space
and
assuming you can remove that monopoly
after it's served its function of
setting the standards then you let free
market competition take hold on those
standards
and it's more beneficial right versus if
you just
set out in the beginning with pure free
market competition
then it's hard to get uh the industry to
interoperate well because of the lack of
standards so it's a bit of a mind twist
for me but
uh
the the old saying comes to mind if you
want to go fast
go alone if you want to go far go
together
it's as if a
monopolistic single unitary plan enables
you to go fast right really build out an
industry really quickly
even in the information age today right
i think we're very early and we're
seeing the monopolist take a big lead
right facebook amazon netflix google but
over time i would suspect that the
standards that they have been setting
will start to be opened up to more free
market competition
and we'll see uh the demonopolization
of the space and with that the decline
in cost
um which then you know again frees up
all this economic abundance that man can
reallocate towards the next major wave
of innovation
so it's a lot to think about there but
uh it seems like there's something
natural some natural interplay between
uh monopolistic and free market
competition
and that led to you know
rockefeller figuring out standardizing
oil led to
henry ford's production of the
automobile and the automobile as sailor
said was the killer app for oil right
um
and when we think about the automobile
it's like
what was invented right we think it's
just this vehicle for getting us from a
to b
but it enabled all of a sudden
the density of the city the economic
network density of the city to be a
reality because then people could
commute into the city and commute out um
it created a lot of the pollution we see
in the world today
it changed
people's self-identity right like the
car
is an avatar of who we are people um
often use automobiles today as kind of a
status symbol so
it's just a total game changer right the
invention of the automobile which again
is one of those innovations that sort of
sprung up from
uh the mastering of the oil energy
network
and uh i thought it was interesting too
how
rockefeller was basically the most
wealthy guy in history i think
sailor made the point was worth over 200
billion dollars in today's dollars
but
rockefeller died in say 1937.
the refrigerator wasn't even
commercialized until like uh early 1920s
so this is a guy the richest guy in the
world right didn't even have a
refrigerator
so if you today have a refrigerator you
in some ways are more wealthy than john
d rockefeller was
um you know just a little a little less
than 100 years ago
and that i think is just a testament to
the abundance created by free markets
right it's like every living generation
assuming we're optimizing for uh
for productivity improvement is head and
shoulders above the prior generation
even the richest of the prior generation
and then we got into
the discussion about craft hershey's and
post foods i i never thought about this
before that
the business they were in was actually
selling
stabilized energy right like food
is
inherently unstable it doesn't keep well
especially before the invention of the
refrigerator and these innovators
figured out basically how to stabilize
food energy at room temperature
and the value proposition they were
selling is that their food doesn't kill
you which i thought was just great it's
like this
again they were they're technologists
right we think of it as food and we
think today it's no big deal i go to the
grocery store and we buy boxes or cans
or bottles of whatever we want but this
is a major breakthrough
for for supporting larger populations
like we have in the world today
and um it kind of reminds me of the
certification function on coin engine
bills too because you know sailor made
the point i'd never thought of a brand
like this
that the brand was like you know this
food won't kill you just like a gold
coin
uh stamped by a government or a private
certification business was saying this
is one ounce of gold or this is 10
ounces of silver or whatever it was so
it's it's a trust thing right you learn
to trust the brand to represent what it
says it is
um
and then also in food you know frozen
food was a total game changer like the
fact that we could
you know suck all the entropy out of
food and keep it for extremely long
periods of time
uh just allowed us to accumulate the
savings of food right um
you know we all take it for granted
today but again a freezer and a
refrigerator like
we should just
stop in awe of our freezer and
refrigerator every day and just think
about how amazing it is
that we figured out a way to suck the
entropy out of food and store food
energy
for over extremely long periods of time
and in
in that
context in a monetary sense we could say
that
fiat currency is a high entropy
storage device right it leaks a lot it
it suffers from spoilage over time
whereas bitcoin could be considered like
the deep freeze you know the absolute
zero
of storing monetary energy it sucks all
the entropy out of it and you know
that you'll own a guaranteed fraction of
the total money supply for all time um
so that that analogy was interesting to
me as well i liked
how he talked about
food factories being
again they're technologists they were
computer programs written in steel
so one end of this program you would put
eggs and flour and
milk or whatever it is and at the other
end of this you know steel computer
program it outputs cookies that you can
then
um
box
you know wrap in plastic put on the
shelf and they last
for a year or whatever the number is um
this is a totally new and unique way to
look at food and consumer packaged goods
in general and in that way they were
they were stores of value right food
this consumer packaged good industry was
in the business of storing value right
they're storing
food energy as value and selling it
and they were able to accomplish that
through hyper sanitization right they
were
i'm sorry hyper sanitation so they're
removing all of the detritus and
any uncleanliness from the food
packaging process and in doing so
they're able to output a product that
was guaranteed to last for a fixed
amount of time
and
again the analogy there to bitcoin being
this hyper sanitized ledger right
there's
all of the nodes
are all checking
and the miners are all checking one
another's work to make sure it's being
done
consistent with the rules of the
protocol which are
100 open and transparent to everyone and
that's what makes it this
ultimate preservation device of monetary
energy
um so that you know just mind-blowing
comparisons between consumer
consumer food products and bitcoin
um and in that
way you know sailor hit this on the head
if
i saw the brand the concept of a brand
in a new way like i used to think a
brand was just a company's logo and
reputation
but to his point the brand was the
certification saying
this product is what it says it is you
can trust the reputation of this group
and you know particularly this food
won't kill you right something that's
pretty important something you're going
to eat and put in your body you can
reliably trust this brand
that it won't kill you right there
they're trading the producers trading on
their own reputation if you will
and i thought he just hit the button
right on the head when he said in that
sense
bitcoin is the best branded asset in
history
because bitcoin does do exactly what it
says it will do
nothing less
nothing more and there's no
element of human corruption that can
change that right like you could
install a new ceo at kraft foods and he
could say to hell with a customer i'm
gonna start putting
rat poison in my cheese crackers or
whatever right can do some outlandish
stuff to ruin the reputation of the
business
but bitcoin is this leaderless
institution right that just runs
the rules of the protocol and it doesn't
change it doesn't bend
so that was just mind-blowing for me and
something i'm going to be thinking about
for a really long time
and
um then we got into steel
you know uh
with with andrew carnegie
mastering this ultimate raw material for
civil engineering right sailor made the
point
steel is cheap
high tensile strength if you paint it
uh it basically lasts forever so it's
non-corrosive as long as you seal it off
from air and water
and then
the if you damage it and decide to
repair it with a
uh wielding
though
the welding weldings i say that welding
is actually stronger than the original
steel itself so it's just
again another one of these
fundamental breakthroughs in raw
materials that supported
a higher
civilizational advance
and then we talked about aviation
clearly steel is good for a lot of
things but no good for aviation because
it's too heavy so we had to figure out
aluminum
um and so much
i don't know my epiphany here is that so
much was riding on these raw material
breakthroughs
um
you were
discovering new foundational elements to
society and there's a lot of upstream
consequences that we can't even imagine
right like when someone figured out
steel
or
figured out steel who knew we're going
to figure out the city and then figure
out you know aluminum to figure out
aviation and then figure out
uh say
fiber optics encircling the planet
figuring out the internet figuring out
um youtube right it's just these layers
of innovation and the
from the point of innovation
it's very difficult impossible frankly
to see where it's going to go so it just
it unlocks all this
potential human ingenuity to discover
all these other things and kind of a
cascading effect
so
you know as i said no steel no city no
aluminum no aviation
and just think about just those two we
just stopped there if we had no city and
we had no aviation
how much of the world would we not have
today
i mean how many of you have flown right
how many of you have lived in a city
it's really hard to fathom how much just
these two raw material breakthroughs
have changed our lives
and
again in my mind it's all
it all comes down to increasing
the energetic or network density right
so we're increasing
the possibility of exchange right we
increase
say the positive the uh economic and
population density of a city
increases exchange within that city so
it's pumping out more ideas and
innovations there's there's great books
on this uh
i think it's called the serendipity of
the city maybe where it talks about this
relationship between population density
and innovation right the more population
density there is the more innovation
tends to come out of it
and then
in aviation
sense it's about overcoming the
frictions to free exchange right all
most people more than 200 years ago
would really never leave say a 30 mile
radius where they're born
give or take
um
and maybe those numbers are wrong but
you get the point the world has opened
up to us with aviation i mean you can go
anywhere in the world now within a day
right anywhere in the world uh it used
to take
it took settlers in the u.s what three
or four months to cross the continent if
you didn't die you know
from disease or whatever
so
again it just points towards the
importance of free exchange and how
these raw material breakthroughs support
more
network density which increases
accelerates free exchange even more and
leads to more and more
uh breakthroughs in a cascading fashion
and
the analogy i like there is that bitcoin
it kind of is like financial steel right
it's just the best tool for the job and
it doesn't
it just works right it doesn't bend it
doesn't break it just is an absolutely
perfected monetary technology and it's
also
it's steel but it also has wings right
because you can just send it anywhere
you can store it in your mind or a
computer anywhere so it has all this
flexibility too
and it can be programmed to do different
things and you can build different uh
features and modules on top of the
protocol and you build higher layer
protocols
uh it's just one of those type of
breakthroughs where it's like a raw
material slash network breakthrough
so it's a lot to think about there
and then finally we talked a bit about
the conquest of infectious diseases
which clearly
we haven't conquered all of them but
we've done a lot um
and sailor made the point that these
breakthroughs are the best amplifiers of
life expectancy ever right the
um
curing to
tuberculosis which killed a billion
people right that had an immediate
impact uh on the the life expectancy
curve which the
world war one and world war ii were just
a blip right so
makes the point that
technology is increasingly
uh
more of a variable
on
our progress as it's almost like
technology is becoming exponentially
more important to us as we innovate
further
which gets us into the information age
and
the the wars which are more like
political actions these matter much less
in the long scheme of human history but
there's a distortion in the history
books right if you go to read
history you're going to read 99 pages
about world war and world war one and
two maybe 9 900 for every one page
you'll read about tuberculosis so
there's there's this asymmetry
uh in terms of how
important the breakthrough is versus how
much is written about it which i thought
was was fascinating
and
penicillin you know that that
breakthrough that increased our life
expectancy so much it was accidental
right
it
again as to love would say tinkering
is an anti-fragile process so it's
the more
entropy or uncertainty or randomness we
can introduce to the process the more
breakthroughs we have that can be
accidental at times right penicillin was
i think it was a mycelium or a fungus
left in a sink overnight right and then
something grew on it someone tested it
someone figured out holy crap holy cow
this thing cures disease
uh and infection
and it just radically changed the world
right one of the most important
discoveries in the history of man
from an accident right so
i think it just
points to
what we need to optimize society for
which is free exchange and
experimentation that's how we create the
most wealth in the world that's how we
solve problems that's how we increase
life expectancy so
that was killer episode i hope you guys
enjoyed it as much as i did
and we'll see you back soon for episode
three